Drip vs ConvertKit

Complex software doesn’t make for better email marketing. Your email tool should be powerful, sure, but also simple and delightful to use.

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email marketing for creators

Email marketing software built for creators like you

ConvertKit was built by creators, for creators. That means the ConvertKit team knows what it takes to grow a successful online business and we’ve built the features you need to do it yourself.

  • The simple and clean user interface lets you run your online business without over-complicating your email marketing.
  • The platform is easy for a beginner to understand and master, but powerful enough for an advanced marketer to build sophisticated funnels.
  • Our Support and Success teams are the best in the industry at helping creators earn a living online and are always available to help if a question pops up- even on live chat.

Simple but powerful visual automation builder

While marketing automation can be hard to wrap your brain around, with ConvertKit it’s never been easier. Our simple but powerful marketing automation builder means you can send targeted content to your subscribers at the right time, every time.

  • Our beautiful visual automations builder makes your funnels easy (and fun) to build and even easier to optimize over time.
  • The fast, single-screen setup for automated funnels and email sequences means you have more time to think on big picture ideas for your business.
  • “If this, then that” rules make it simple to set up advanced automations that work across your entire account.
  • Our drag and drop sequence editor helps you effortlessly add new emails and reorganize your email courses (also known as autoresponders).
email automations feature
email sequence feature

Beautiful forms and landing pages

No need for third-party form or landing page integrations (even though we integrate with the best if you want them). We help you streamline your budget with ConvertKit’s built-in lead capture tools.

  • ConvertKit’s landing page builder comes with four templates to help you create a customizable opt-in experience.
  • Automatic email incentives connected to your forms and landing pages let you deliver multiple different content upgrades without creating new automations or setting up hidden form fields.
  • No need for extensive code knowledge. All ConvertKit lead capture tools install through the ConvertKit WordPress plugin or a simple code snippet.
  • Keep track of your growth with a quick look at your homepage dashboard that displays subscriber data and opt-in conversions.

Drip vs ConvertKit features comparison



Sequences / Campaigns / Autoresponders
Delivers opt-in incentives
Mobile-responsive emails
Drag and drop templates (wait, why not?)
RSS to email automation
Customized form builder
Multiple forms
Form-specific opt-in incentives
Mobile-responsive forms
Custom fields
Built-in landing page builder with templates
Tagging subscribers
Subscriber export/import
Bulk actions on broadcast opens
Workflow automations
Advanced automations like link triggers
Single window editing of autoresponders
Subscriber growth analytics
Broadcast analytics
Sequence analytics
A/B testing
E-Commerce integrations

Concierge migration

Do you have over 5,000 subscribers? If so, you can take advantage of our concierge migration service. We’ll handle the move of all your forms, marketing automations, and subscribers for free.

And if you're under 5,000 subscribers, no worries. We can help with that too! Sign up here for a quick migration of your lists, groups, and tags.

I signed up for ConvertKit in the morning and by the end of the day the team had all my opt-in forms, courses, and lists migrated over. I just sat back and watched them work.

Barron Cuadro
Barron Cuadro
Effortless Gent
ConvertKit demo video