Your next breakthrough happens in person: Craft + Commerce, June 11-14 in Boise. View speakers
For creators who mean business
Kit (formerly ConvertKit) is the email-first operating system for creators building a valuable business
No credit card required
Nisha
Vora
YouTuber & Food Blogger
James
Clear
#1 NYT Bestselling Author
Lil Jon
Grammy Winning Entertainer
Build a businesswith purpose.
You're in the business of so much more than just the money you make. You value your time, your freedom, your energy, the relationship with your audience, and the impact you have on their lives. We do too.
Kit helps you foster deeper connections to build a business with purpose that's profitable and sustainable—a valuable business.
Lauren used social media and Kit to grow her email list from 500 to 25,000
Lauren turned her large social following into a sustainable business by offering high-quality, free content and turning casual followers into loyal fans.
No credit card required
Lauren Kay
Writing guide & author
“I'm constantly telling people about Kit. Even if it's a small list. You can have an entire business with 100 email subscribers if they're the right ones.”
What's in Lauren's Kit?
- Creator Profile
- Forms
- Automations
- Newsletters
25,000+
subscribers learning about becoming published authors
7 years
sharing insider secrets of the book industry
Revenue breakdown
- 75%Editing agency
- 25%Online course
Editing agency: 75%
Online course: 25%
I wouldn't have a business without Kit.
Lauren Kay
Author & writing guide
Nisha used Kit to launch her New York Times bestselling cookbook
Nisha quadrupled her email subs to 100,000 using landing pages with her YouTube videos to provide valuable, free content—leading to a large, loyal fanbase to launch her cookbook.
No credit card required
Nisha Vora
Food blogger & YouTuber
“When I first announced the book on Instagram, it had a little bump in pre-order numbers, but when I sent an email to my list using Kit—that's when we started to see some real movement.”
What's in Nisha's Kit?
- Landing pages
- Automations
- Tags
- Audience segments
- Newsletters
100,000+
subscribers becoming better plant-based cooks
6 years
writing a love letter to vegan cooking
Revenue breakdown
- 49%Digital products
- 37%Blog display ads
- 8%YouTube ads
- 6%Book sales
Digital products: 49%
Blog display ads: 37%
YouTube ads: 8%
Book sales: 6%
Adding a freebie and Kit landing pages to our YouTube videos helped us add 100,000 subscribers to our email list.
Nisha Vora
Food blogger & YouTuber
Justin used automations to earn $1.5 million in 6 days on a course launch
Justin surveys his audience to find out their customer journey stage. Based on their answers, he tags and segments them to automatically send personalized content focused on their challenges.
No credit card required
Justin Welsh
LinkedIn creator & entrepreneur
“Kit gets complex automations and understands personalization and customization, allowing me to tell the right story to the right person so they're more likely to buy.”
What's in Justin's Kit?
- Recommendations
- Automations
- Tags
- Audience segments
- Newsletters
200,000+
subscribers scaling their one-person business
6 years
helping solopreneurs define and find their own freedom
Revenue breakdown
- 70%Courses
- 15%Subscriptions
- 10%Sponsorships
- 5%Coaching
Courses: 70%
Subscriptions: 15%
Sponsorships: 10%
Coaching: 5%
Kit's Recommendations have been one of the easiest ways to grow my business.
Justin Welsh
LinkedIn creator & entrepreneur
Kit is the email-first operating system for creators who mean business
Grow
Reach your audience and turn subscribers into customers
- Unlimited landing pages
- Unlimited opt-in forms
- Landing page & form templates
- Newsletter feed & website
- Custom domain
- List growth reporting
- Creator Network
- Recommendations
Connect
Create deeper connections that drive real results
- Unlimited email sends
- Custom email templates
- Email template library
- Deliver opt-in incentives
- Subscriber tagging
- A/B split testing
- Conditional email content
- Resend unopened campaigns
- In-email polls
Automate
Do more with less while your business runs itself
- Visual automation builder
- Visual automation templates
- Automated email sequences
- Content snippets
- Kit App Store
- RSS Campaigns
- API documentation
Monetize
Multiple ways to earn from every email you send
- Sell digital products
- Run paid newsletters
- Offer recurring subscriptions
- Setup virtual tip jars
- Kit Ads
- Paid Recommendations
Personalize your operating system to match your needs with smart apps
Canva
Get access to your Canva library natively within the Kit media gallery
GIPHY
Get access to the world's largest library of free GIFs, Clips, & Stickers.
Circle
Connect Kit with your Circle Community.
Broadcast Boost
Data-driven insights and tools to help you manage your Kit broadcasts.
TeachKit
The free online course builder to help you grow your Email list and sell more products.
Sponsy
Connect your ad inventory from Sponsy straight to Kit
SavvyCal
Embed beautiful booking links in your Kit emails. Perfect for coaching calls and webinars.
Senja
Add your text and video testimonials to your Kit emails. Increase your sales.
Try it free for 14 days
14-day free trial. No credit card required. Cancel anytime.
Ready. Set. Send.
Kit flexes with you as you grow. Manage up to 10,000 subscribers for free, or upgrade to grow an unlimited list and access all functionality.
Moving to Kit couldn't be easier
Moving to a new email marketing platform can be daunting. That's why Kit offers a free migration service for creators with over 5,000 subscribers on our paid plans. Our team handles everything from subscriber lists to automations, so you have a stress-free move.
Every email is impactful
Creators who mean business are powered by Kit.
No credit card required