For creators who mean business

Kit (formerly ConvertKit) is the email-first operating system for creators building a valuable business

No credit card required

Nisha Vora

Nisha
Vora

YouTuber & Food Blogger

James Clear

James
Clear

#1 NYT Bestselling Author

Lil Jon

Lil Jon

Grammy Winning Entertainer

Build a businesswith purpose.

You're in the business of so much more than just the money you make. You value your time, your freedom, your energy, the relationship with your audience, and the impact you have on their lives. We do too.

Kit helps you foster deeper connections to build a business with purpose that's profitable and sustainable—a valuable business.

Grow with Kit

Lauren used social media and Kit to grow her email list from 500 to 25,000

Lauren turned her large social following into a sustainable business by offering high-quality, free content and turning casual followers into loyal fans.

No credit card required

Lauren Kay

Lauren Kay

Writing guide & author

“I'm constantly telling people about Kit. Even if it's a small list. You can have an entire business with 100 email subscribers if they're the right ones.”

Lauren's Creator Profile on KitLauren’s Creator Profile on Kit

What's in Lauren's Kit?

  • Creator Profile
  • Forms
  • Automations
  • Newsletters

25,000+

subscribers learning about becoming published authors

7 years

sharing insider secrets of the book industry

Revenue breakdown

  • 75%Editing agency
  • 25%Online course

Editing agency: 75%

Online course: 25%

I wouldn't have a business without Kit.

Lauren Kay

Lauren Kay

Author & writing guide

Launch With Kit

Nisha used Kit to launch her New York Times bestselling cookbook

Nisha quadrupled her email subs to 100,000 using landing pages with her YouTube videos to provide valuable, free content—leading to a large, loyal fanbase to launch her cookbook.

No credit card required

Nisha Vora

Nisha Vora

Food blogger & YouTuber

“When I first announced the book on Instagram, it had a little bump in pre-order numbers, but when I sent an email to my list using Kit—that's when we started to see some real movement.”

Nisha's paid newsletterNisha’s paid newsletter

What's in Nisha's Kit?

  • Landing pages
  • Automations
  • Tags
  • Audience segments
  • Newsletters

100,000+

subscribers becoming better plant-based cooks

6 years

writing a love letter to vegan cooking

Revenue breakdown

  • 49%Digital products
  • 37%Blog display ads
  • 8%YouTube ads
  • 6%Book sales

Digital products: 49%

Blog display ads: 37%

YouTube ads: 8%

Book sales: 6%

Adding a freebie and Kit landing pages to our YouTube videos helped us add 100,000 subscribers to our email list.

Nisha Vora

Nisha Vora

Food blogger & YouTuber

Scale with Kit

Justin used automations to earn $1.5 million in 6 days on a course launch

Justin surveys his audience to find out their customer journey stage. Based on their answers, he tags and segments them to automatically send personalized content focused on their challenges.

No credit card required

Justin Welsh

Justin Welsh

LinkedIn creator & entrepreneur

“Kit gets complex automations and understands personalization and customization, allowing me to tell the right story to the right person so they're more likely to buy.”

Justin's product tags AutomationJustin's product tags Automation

What's in Justin's Kit?

  • Recommendations
  • Automations
  • Tags
  • Audience segments
  • Newsletters

200,000+

subscribers scaling their one-person business

6 years

helping solopreneurs define and find their own freedom

Revenue breakdown

  • 70%Courses
  • 15%Subscriptions
  • 10%Sponsorships
  • 5%Coaching

Courses: 70%

Subscriptions: 15%

Sponsorships: 10%

Coaching: 5%

Kit's Recommendations have been one of the easiest ways to grow my business.

Justin Welsh

Justin Welsh

LinkedIn creator & entrepreneur

Your email-first operating system at a glance

Your email-first operating system at a glance

Email editor

Make every email unique.

Recommendations

Let other creators grow your list.

Visual Automations

Automate journeys. Free up time.

Tags & Segments

One list. Limitless possibilities.

Sell products

Open your own digital store.

Creator Profile

Mini website. Maximum impact.

And that barely scratches the surface.

All your favorite apps working together

With integrations with platforms like Squarespace and Patreon, plus a dedicated app store where developers create custom solutions for Kit creators, you have everything you need to run your business smoothly—no need to jump between tools.

Patreon

Memberships & courses

Shopify

e-Commerce

Mighty

Memberships & courses

Zapier

Automations & workflows

Jay Clouse

If you're trying to tie audience growth, revenue growth, and email together, Kit is the best way for you to build that flywheel for your creator business.

Jay Clouse

Creator coach, founder of Creator Science

Illustration

Ready. Set. Send.

Kit flexes with you as you grow. Manage up to 10,000 subscribers for free, or upgrade to grow an unlimited list and access all functionality.

Moving to Kit couldn't be easier

Moving to a new email marketing platform can be daunting. That's why Kit offers a free migration service for creators with over 5,000 subscribers on our paid plans. Our team handles everything from subscriber lists to automations, so you have a stress-free move.

Every email is impactful

Creators who mean business are powered by Kit.

No credit card required