5 Reasons You Should NOT Switch From MailChimp To ConvertKit

Monetize Your List Take Yourself Pro


Yep, you read that headline right. ConvertKit's not for everyone. We're getting hundreds of new customers each week—which we love—but some of them aren't a great fit for our product. And since we want everyone to have a great experience, there are some people that shouldn't sign up in the first place.

1. You only want to send beautiful email templates

We're pretty opinionated here at ConvertKit. We ran a bunch of tests and found that simple emails that look like they were written by a human perform better than fancy template emails.

Because of that we don't have a fancy drag-and-drop template building like MailChimp. If that's important to you, then stick with MailChimp.

But if you want to get better engagement and send emails like the top bloggers, I highly recommend using a simpler template. All the pros are doing it.

2. You aren't willing to invest in your blog and audience in order to see it grow

If $29/month for ConvertKit's base plan seems expensive to you, then you shouldn't sign up. Stick with MailChimp's free plan. Our mission is to help bloggers turn their passion into a full-time living. Although we've explored the value behind both free and paid plans, not everyone wants to put in the level of work and commitment required to make a paid plan pay off. That's fine, it just means that you should use a different email tool to reach your audience.

That way we can save our energy and attention for those that are willing to make the investment in their business.

3. You really like monkeys

MailChimp has an amazing brand. Unfortunately we don't have a cool monkey mascot. We wish we did. But we can't have a better product and a better mascot. So we chose to focus on the product.

There is some talk of creating a ConvertKitty, but that just seems a little odd. Perhaps you can help us out by sending in some drawings of what a cute ConvertKitty would look like.

4. You don't sell products

A huge part of the value in ConvertKit is in tracking the exact interests and purchases of your audience through tags. If you just send to one giant list in MailChimp then you won't value that. So don't switch.

But if you have a few products and want to track who exactly buys each one then you need tags. Seriously, you'll be surprised that you lived without them for this long. With tagging you'll make sure you never pitch a product to someone who has already bought it again.

Your audience will love you for it.

5. You're managing multiple distinct audiences

MailChimp is a list centric provider, whereas ConvertKit is subscriber centric. In most cases ConvertKit's model is far better (no duplicate subscribers). The one time it isn't is if you are running multiple distinct businesses out of the same account. In MailChimp you can do that with lists—which are 100% separate.

In ConvertKit it would blend the two lists. You can keep it organized with tags and segments, but it's not completely separate. For that you would need two different ConvertKit accounts.

So there you have it. 5 reasons you should stay with MailChimp. If these apply to you, we'd prefer you not sign up for ConvertKit. We've got an amazing group of customers and in order to serve them better we don't want customers who aren't a good fit.

But if you're a professional blogger (or on the path to becoming one) and none of the above apply to you, we'd love to have you.

Nathan Barry

In previous careers Nathan has been a designer, author, and blogger. After learning the power of email marketing he gave up a successful blogging career to build ConvertKit. Outside of work Nathan spends his time playing soccer, woodworking, and chasing after his two little boys.

  • William Sisk

    I love this post. I think it is so valuable to honestly tell people when your product is not right for them.

    In my own business, I tell people all the time when the fit isn’t right so they can at least get the value from me of not wasting their time!

    • Thanks, William. There’s plenty of fish in the proverbial sea, right?

    • stephencarter

      LOL It’s reverse psychology, I found myself thinking hey I do want this now he’s trying to talk me out of it! …

  • I’ve just moved to ConvertKit from MailChimp. I have 2 completely separate businesses and was hoping to use ConvertKit to both. If I have my different businesses as different segments – is this going to be okay in ConvertKit?

  • Holly Sanders

    Why no list? That’s weird.

  • Clever post idea Nathan. It’s obviously not a fully objective approach but I still like the brave and attention-grabbing title.

    • You’re right, Oskar. There’s always more to consider… that’s why we love to say we’re not the perfect fit for everyone.

  • Super impressed with this post. Thank you for your honesty and also seeing value of focusing on the quality and relevance of your customer base as opposed to just growth in numbers. So happy to be a customer and excited to continue to build my business with you. As for the logo, I think a cute animated red beetle convertible would be awesome 😉

  • Although there’s a sense of bitterness in each point, this post is valid altogether.

    I switched from MailChimp to ConvertKit last month. I was hesitant going from a very low-cost monthly payment to near- quadrupling the cost for the same size list. But the return has been incredible.

    With the focus on quality email content (and, you know, people ACTUALLY receiving their emails through ConvertKit whereas MailChimp had some serious delivery issues… among other problems) over the “look” of the emails, I’ve now tripled my monthly email subscription rate.

    With the higher monthly expense, I’m more motivated to finish my sales funnels (which are incredibly easy with the Sequences in ConvertKit), and focus on the passive income.

    One or two simple store sales pays the ConvertKit monthly fee.

    Now, I’ve near tripled my passive income in less than 5 weeks of using ConvertKit.

    Needless to say, I’m a fan. A big ‘ole happy fan!

    Totally worth the $29/month+ fee to me.

    • Tripled your monthly subscription rate?! Amazing! So thrilled to hear that and can’t wait to hear how you continue to grow.

    • wow Congrats on tripling! That is AWESOME! I’m making the switch this week!

  • I switched from Mailchimp to ConvertKit, and I’ve had comments from readers that they LOVE how I’m not “writing a newsletter” anymore and instead I’m writing directly to them. They’re loving it. No more “newsletter” for me. I’m just writing emails to my (1200 and rapidly growing) good friends!

    • So many friends, Marie! Love that.

      • Oh, it’s totally because of ConvertKit. I thought there was a mistake the first time I signed in and saw how many people were signing up for my list – except it just Keeps. On. Growing.

        I do miss a few little things that other email senders have, but Nathan has said you guys are working on those. I’m thrilled to be with ConvertKit.

        • what is the secret with opt in box? I have not grown my list like I want to for my restaurant, still almost 7k, but new growth is less than I want.

    • The best is when people send me emails back like “thanks for checking in on me”…simple emails convert the best it seems, plus too many pictures can block in spam filters and such. Do some testing.. I have a couple really fun emails I plan to send soon.

  • I loved reading about these five reasons. #2 and #4 are so important. It’s one of the distinct differences between sending out a newsletter just because and actually having a business, a product or service, a purpose for your list. MailChimp is good to get started with list building but come to ConvertKit to grow.

  • Niko Imeraj

    When you write this: “In ConvertKit it would blend the two lists. You can keep it organized with tags and segments, but it’s not completely separate. For that you would need two different ConvertKit accounts.”… what do you exactly mean?

    Is it totally impossible to manage for instance two different businesses through ConvertKit by simply using a wellstuctured tagging and segmenting system?

    Is there something that will “give away”, to the one subscriber type, what the other is about?

    • I’m thinking the reference is that in Mailchimp, all your subscribers are in one big bucket, and more of a “shotgun” approach to messaging.

      Using tags as you said, you have a giant (whatever size) contact list, but tagged and segmented differently, it seems you’d be able to message each group very differently, as long as your system of tagging / segmenting is clear and followed.

      (just commenting as a bystander here…)

    • Great question, @nik@niko_imeraj:disqus. Our general advice on this is as follows:

      If your websites cater to a different segments of the same audience, then one ConvertKit account will work fine.

      If they are separate businesses with distinct audiences, we’d ask that you please set up a ConvertKit account for each business.

      While you can use different “From” addresses on a per Sequence or per Broadcast basis, ConvertKit was built to be Subscriber-centric, rather than List-centric, so you may find it challenging to cater to two distinct audiences with one account.

  • Please, no cats — except large ones such as jaguars or panthers.

  • This is a great post- I’m definitely going to make the switch this week! p.s. Please no ConvertKitty, not everyone is a cat person!

  • Jeff

    I have some questions about this. Currently we have 2 pages. One thats generic, One thats an inspirational blog, and another thats a make up of 6 capture pages that funnel into separate lists. Would I have to create a account for every list? Also how does the tagging system work. If I had #1 webpage geared at business #1, then set up webpage #2 set for business #2. I understand they all go into the same bucket, but,does the tagging work automatically if someone signs up on page #1, will it tag them from that campaign? Can I send email training, “emails” based on tags only? If I wanted to send an email to the tagged group from Business #1 can I do that?

    • Hey Jeff! Let me see if I can try to help here.

      If your websites cater to a different segments of the same audience, then one ConvertKit account will work fine.

      If they are separate businesses with distinct audiences, we’d ask that you please set up a ConvertKit account for each business.

      Here’s some more information on why: http://kb.convertkit.com/article/can-use-one-convertkit-account-multiple-domainsbusinesses/

      For tagging, your forms act as tags and you can send emails just to a specific tag group. So if you had a “training” tag and everyone from, say, two different forms were assigned that tag with an automation, you can then send emails to that tag. You can accomplish the same thing with a segment too. Lots of options!

  • Alexis Arnold

    I’m currently set up with Mailchimp. How do I bring my current subscribers into Convert Kit? Also I have three different websites I manage. Do I need to sign up for each site ? Thanks.

    • Hi Alexis Arnold! Importing subscribers is easy and we have some great articles in our knowledgebase about how to make it happen.

      For multiple websites, our general advice on this is as follows:

      If your websites cater to a different segments of the same audience, then one ConvertKit account will work fine.

      If they are separate businesses with distinct audiences, we’d ask that you please set up a ConvertKit account for each business.

      Here’s some more information on why: http://kb.convertkit.com/article/can-use-one-convertkit-account-multiple-domainsbusinesses/

  • Cátia


    I just don’t know what to do.

    I have a bilingual business and I can create lists to separate both worlds. Can I do anything like this is ConvertKit?

    Thank you

    • Sure thing, @disqus_QUkphY9isl:disqus! You can have two tags (one for each language) to keep them separate.

    • stephencarter

      Try both at the same time, keeping a smaller list at MailChimp and compare.

  • What a wonderful post – thanks! It’s this honesty and directness that’s made us decide to switch from Mailchimp, as well as it being better value, more powerful and with lovely support team 🙂

  • Taisha Stewart

    #5 is the reason I’m keeping my free MC account but I’m definitely loving ConvertKit for my online brand list-building. The MC will be used for my multiple brick-and-mortar businesses.

  • ConvertKitty? Aww now I really want to make one as my studio mascot Kiki Kitty could always use more kitty pals =^,^=

  • Main reasons to stay with mailchimp:
    – you actually need permission based rules for delegated working
    – you need user profiles and custom fields extensively which also intereact with the user

    I see a lot of benefits for either, but one has to know their biz really well to understand which usecase you have and where it makes sense to choose either.

  • I’ve heard so much about ConvertKit from bloggers teaching others how to grow their email lists and I honestly was considering ConvertKit, but since reading this article, I do feel that neither one of us is right for each other. I write a blog for entertainment purposes only and I have no intentions of selling a product. I love the feel of writing a weekly newsletter to my email subscribers that doesn’t seem so cookie cutter and well…drab, as the ones I receive from bloggers I’m subscribed to who have ConvertKit. Their emails are informative, but I’m so tired of a sales pitch on how to do this, or how to do that to earn XYZ. In my honest opinion, if they were’nt bosting what do to to earn XYZ, odds, are, they wouldn’t be earning anything. I don’t think an email template or email service is what nets the results and converts visitors to subscribers. I think ones content should do that and not all the fluff. I really do love the psychology involved in the article. Kuddos to a little reverse psychology!

    • My sentiments exactly. Staying with MailChimp.

  • jokawasai

    I use Weebly for my website. Convertkit is WordPress centric. Can I still get as much out of it as WP users?

  • Melissa B. Manuel

    Thanks for the information. It was a bit too passive aggressive for my taste, but the information was helpful.

  • Coach Calvin Richard

    Great article! I love the humor and satire. I have MC and have been looking at CK for a while now. Obviously, this was written a while ago and most comments are abotu a year ago. I’ve been shopping Active Campaign and Actionetics as well. First of all, what makes CK better than the aforementioned? My hesitation is that some friends in the online marketing industry informed me that there has been some recent blacklisting of CK emails in many carriers. Is this true? If so, what are you doing to turn this around or what are some ways to maximize delivery and effectiveness? Thanks in advance.

    • AND… no response.
      One More reason NOT to choose ConvertKit.

  • i don’t love monkeys so i hava to switch from mailchimp to convertkit

  • Brilliant title and explanation.We are going to move to Convertkit asap.

  • Gab

    Aha! Nice! Thanks for serving this hot! I know better now. ConvertKit rocks! signing up soon!

  • Anchit

    More like looking down at a particular product. I just started using mailchimp, it seems a bit complicated. I was told to check convertkit for my courses but this seems a very condescending tone and doesnt give a good impression.

    • Indeed. I was considering making the switch until I realized how passive aggressive this article actually was.
      …Masquerading your modesty is a bad look.

  • Great article, and not a title you expect from ConvertKit. Well played, especially about the ConvertKitty. Can’t wait to see what people are sending!

  • Nubian Travel Queen

    Just great, just when I was going to switch from MailChimp. It’s too many options, I just want to be successful minus the headache of trying to figure out who to use. Sweet baby Jesus take the wheel.

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