Your podcast name is your first impression. It’s what makes someone decide that it’s a show they want to spend time listening to or if it’s one they’ll pass on.
What’s the right podcast name?
Your podcast name should reflect the ideal listener, the value your listeners get, and the perspective they’ll hear. That’s why you feel the pressure to pick the right name.
The good news? The perfect name is closer than you think.
We’ll show you how giving your podcast the perfect name comes down to three simple actions:
- Understanding who your podcast is for and why it exists
- Choosing the perfect podcast name format
- Picking your favorite (or asking your audience which one they like best!)
You’ll be able to hit publish on your first episode with confidence, knowing that the name you chose is perfect for the listenership you’ll grow.
Let’s start answering those questions…
Why is choosing the perfect podcast name so important?
Creating a podcast is a lot like starting a business. You need to have an idea of what you’ll sell—and in the case of podcasts, what your listeners can expect from tuning in.
Even if your podcast is random talks with your best friend, your audience needs an idea of what they can expect. And if they don’t know what your podcast is about, it’ll be harder to convince them to tune in.
Choosing your podcast name is a lot like naming your pets—it comes with a bit of pressure. Here are 4 ways to feel more confident when you name your podcast (sorry, we wish we could help your pet names, too).
Share a glimpse of what your podcast is about
Your podcast is free creative reign. You can talk about any topics you’d like and build an audience of like-minded listeners. Before you launch your podcast, you’ll need to have at least some idea of the topics you’ll talk about (even if you don’t have episodes recorded yet). This will help you name your podcast based on the topic(s) you’ll discuss—giving new listeners a glimpse at what you’ll talk about in each episode. This isn’t just important for naming your podcast, This is also going to make promoting your podcast that much easier, too.
Examples of topics:
- Pop culture
- Life as a musician
Attract your ideal listener
The ideal listener for your podcast is easiest to nail down if you’ve figured out what topics you’ll talk about, first. For example, if you’re talking about tennis, your ideal listener is a tennis fan. Or, if you’re talking about your life as a musician, your ideal listeners are your fans who want a behind-the-scenes look at your life making music and playing shows. Knowing your ideal listener will help you pick a name that shows people they’d love to listen to your show, which will be a big help in growing your podcast too.
Examples of ideal listeners are:
- Yoga loving millennials
- TikTok creators
- Online writers
Tell people why they should listen
Your listeners will tune into your show to either learn something, be entertained, or both. Naming your podcast the right name will tell people exactly why they want to listen. Depending on the format of your podcast, the benefit could be learning more through an interview with a guest or getting to see how creators run their business. Every podcast needs to educate or entertain an audience using their topic of choice.
Examples of benefits for listening:
- Getting dating and relationship advice
- Learning how to run a creator business
- Listening to influencers talk about their life in Los Angeles
Let listeners know when to expect each episode
Having a set cadence for your podcast is really important at the start of your podcasting journey. You want your audience to build a habit of listening to your show, and that’s harder to build if you sporadically publish episodes. Choose a cadence and make sure to stick to it so your audience adds your episodes to their daily or weekly routine.
Examples of podcast publishing schedules:
- 1x per week
- 3x per week
If you know what you’ll talk about, who your ideal listener is, what the benefit of listening will be, and when each episode will go live—you’ll be able to plug those details into the formulas below to come up with dozens of names to choose from. You’ll also know how to promote your podcast inside your email newsletter and across your social platforms to get the maximum listenership.
Let’s name your podcast.
How to name your podcast
We’ve put together 6 templates for naming your podcast. Each of these templates is flexible and up to your creativity, as you’ll see in the examples we give. Don’t worry about fitting your name perfectly into the template. Just focus on brainstorming how to make your name most appealing for your ideal listener.
Try to create 2-3 names per template based on your topic, ideal listener, benefit to the listener, and cadence. Once you’ve ideated these names, you can go through your list and pick the winner.
Formula #1: The [Ideal Listener] Podcast
In this formula, you’ll focus your podcast name around the ideal listener. This is the best way to attract the right listeners if you’re looking to grow a niche audience in a specific industry. Listeners can tell your podcast is just right for them because you’re calling them out in your name.
Creators who have a very specific audience will do really well with this template. It’ll call out exactly who you want listening to your show, which means you’ll bring in an audience of like-minded people.
Emma and I brainstormed for a long time, but ultimately landed on the name we chose because 1) It made sense for SEO and discoverability purposes, 2) It was the easiest way to describe the subject matter and who we are as hosts and 3) we hoped it would position us as THE experts around freelance writing coaching, as this is a service offering we both have.
— Kaleigh Moore
Here are some examples of what this template looks like:
Formula #2: Play-on-words
By using a play-on-words, you can ideate a creative name that makes people curious to see what you’re talking about.
This formula relies heavily on one of two things. The first is your audience already knowing what to expect from your content. The second is creating enough intrigue that somebody who isn’t familiar with you is curious enough to listen.
Creators who already have an audience to promote their podcast to will do really well with this template. But, you can also use this formula if you create an intriguing enough name that makes people scrolling podcast players (like Apple or Spotify) look twice.
I wanted the audience to learn about personal growth using examples from my own life, so I pepper in anecdotes and my own stories during the interview to give real-life examples of the tools and frameworks that guests share. I share the format information and a list of questions with each guest to prepare them for the interview. Once a month, I record a solo episode to go deeper into specific topics.
— Sarah Cohan
Formula #3: [Your Perspective]
By adding your perspective as your podcast name, you can find listeners who agree or find your opinion interesting and want to learn more. This makes it similar to Formula #1, where you call out your ideal listener. In this case, you’re not calling them out by name but by perspective. You can tie this type of podcast to a newsletter that helps your audience dive deeper into the topics through written content.
This is a great formula for creators who don’t have a huge audience yet because people will be interested in what your show is about as they scroll through their favorite podcast platform.
Naming Thinking Is Cool was the easiest part of the show-building process. And that’s because we chose not to over-complicate things—a strategy that’s both infiltrated all that we do and served us well throughout the show’s inaugural season. “Thinking Is Cool” is simple, direct, and accessible. It’s something everyone can understand. It both evokes an idea (it’s cool to use your brain in new ways) and a brand (we like cool things, thinking being chief among them). The idea—it’s cool to think—was at the core of this show’s genesis…naming it after a proposition so closely aligned with our mission was easy money.
— Kinsey Grant
- Thinking is Cool
- The Future Belongs to Creators
- Position for Purpose
- On Purpose with Jay Shetty
- Think Fast Talk Smart
Formula #4: The [Your Name] Show
If you’re looking to build a personal brand, naming your podcast directly after you is a great way to be easily found across platforms. The creators in the examples below have made it incredibly easy for their audience on Instagram, Twitter, or YouTube to find their podcast by simply calling it their name (or the name of their audience).
Creators who want to build a personal brand off of their name should use this template. It’ll help your audience easily find you across platforms and know that it’s you (their favorite creator!).
Formula #5: Cadence + Topic or Topic + Cadence
Consistency is important when building an audience. Your audience needs to know how often they can expect to listen to your episodes in order to make that a daily or weekly habit. Letting them know your cadence right in the name of the podcast immediately tells potential listeners what to expect.
In this formula, you’re promoting how often someone can expect to hear from your show right in your podcast name. This is the ideal formula for a show that’s purposely running on a specific schedule, attracting an audience of listeners who want to add their show into their current routine.
Formula #6: The [Benefit to Listener]
An easy way to get people interested in your podcast is to show them what they’ll get from listening. This formula attracts your ideal listener by telling them the benefit of listening to your show. In the examples below, you can see how each podcast title attracts an audience interested in a specific topic (like finances, the NBA, making their first million dollars, etc.).
Creators who give specific value in their podcast episodes benefit from this formula. If you could make a promise to your listener that they’ll learn X from your podcast, then this is a great formula for you to use. Podcasts like these tend to come with show notes for your audience to get more resources or sign up for your newsletter where they can get even more of that benefit.
Co-host of ConvertKit’s Deliverability Defined podcast Alyssa Dulin explains why she chose to use the benefit formula when naming the show:
In Deliverability Defined, we often dive into complex, technical concepts. We thought the best way to illustrate these concepts would be through a conversational deep dive. Each episode we start by broadly explaining the topic and the background, then we dive into the details, and we end with action items or recommendations that listeners should know based on the information we provided. This helps keep our podcast informational and actionable for listeners.
— Alyssa Dulin
- Deliverability Defined
- Podschool Podcast
- Stuff You Should Know
- The Self Love Fix
- Payday with Rayray
- My First Million
You don't need to choose a podcast name overnight
Try brainstorming a few different potential names for each formula (depending on its relevance to your content). Once you have a list of ten or so names, figure out which name best suits the goal you have for your podcast—and which name you like best.
And don't forget—if you’re having trouble finding the perfect name, ask your audience. They’d love to be part of the process and it will make them more excited to listen when your first episode goes live!
A great podcast name is important, but your podcast also needs to deliver compelling content over time. Luckily, ConvertKit makes it easy to launch your podcast, turn listeners into email subscribers, and grow your business online.
Sign up for your free account and start growing your podcast audience today!