We’ve been keeping tabs on how Khe Hy maintains his astronomical +50% open rate and you’ve probably read his Wall Street origin story, but what has he been up to lately?
Since starting RadReads and growing his course business, Khe needed to streamline his many offers. Find out why Khe prioritizes simplicity in both business and life.
The most recent obstacle you’ve overcome in your business
We’ve run our cohort-based course (Supercharge Your Productivity) for close to 3 years and it has spanned 12 cohorts and taught 650+ students. But as the course has evolved, we’ve continued to “update things”, which has left the course bloated, and muddled the learning outcomes by overcomplicating things. Recently a product design focused consultant helped us simplify to our “minimum effective dose.”
What has helped you with loneliness or burnout as a creator?
Taking a break and having a lot of coaches/therapists.
Biggest transformation from when you started your business to today
The ability to surf every day and not have meetings until 11:30 am.
Hardest part of being a professional creator
Lack of people who understand what you do and why you do it.
Business stats
Website
radreads.co
Years in business
8
Industry
Education & Media
Income streams
Courses 80%
Community 15%
Sponsors 5%
Average annual business income
600k
Current location
Los Angeles
If you could only have one metric you could look at in your business
Email subscribers
The analytic you check most often
The custom “source” field in Kit, which indicates how our users find us.
Recommendations
Book that made a big difference for you as a creator
David Allen’s Getting Things Done taught me how to prioritize and not worry about the complexity of my business life.
One of your favorite podcasts that have helped you as a creator
Best online course you’ve ever taken
Haven’t taken many.
Best conference you’ve ever attended
Kit’s Craft + Commerce (not kidding).
Favorite creator right now
Habits and tools
One habit you do almost every day that supports your creator life
Help someone (reader, fellow creator, colleague).
Favorite software tool right now
Notion
Best money you’ve spent on your business
My team. Second, coaches (product, marketing, copywriting).
Best hire you’ve made so far
Product managers
Best thing you’ve STOPPED doing in your business
Overcomplicating things.
Best thing you’ve done so far to grow or scale your current business
SEO
Favorite part of Kit right now
Sponsorship network – so easy and an instant source of new revenue.
The most important piece of data you look at in Kit
Total subscribers, open rate, and most clicked links in our “roundup” emails.
Closing thoughts
Best advice you’ve taken
Make sure you understand WHY you’re building your business.
What you’re most excited about right now
Our first digital product, a Life Dashboard.
Dream come true moment
Mostly the everyday awesomeness of my life, my health and how I show up for the people I love.
Best part of being a professional creator today
Ability to express yourself creatively. No hard and set rules, you get to make them up!
You can follow Khe on X/Twitter @khemaridh, sign up for his newsletter, and check out his courses at radreads.co/courses.
You can also read more about his story or watch his docuseries episode of I Am A Creator here.
