How-To Guide

Marketing metrics: Tracking the stats that build your business

Find out all the metrics you need to track to build a business that lasts.

    Part 1
    Metrics that build your business
    1 min read

    Running a business involves a lot of big picture thinking, overarching ideas, and vision casting. As a creator, these might come naturally for you.

    You’re always thinking about what’s next and how to level up your work. You’re a dream and an idea generator. And sometimes that means you end up making decisions soley on gut=check.

    But while the original ideas and concepts are essential to every new business, so also are the day-to-day pieces that qualify those decisions.

    A business might get started from grand ideas and a never-quit will power that cranks the engine of your machine, but it keeps running by understanding how the machine works.

    It comes down to how the smaller part work together to create a functioning and successful entity. And to know whether those smaller parts are in fact working, you’ve got to know what they are, what they do, and how to measure their abilities and progress.

    And that’s what we’re talking about in this issue of Tradecraft- metrics that help you evaluate the position of your business.

    Metrics that build your business

    You see, it’s all in the metrics- those bits of qualitative information that show you what works and what doesn’t work.

    Once you know what you’re looking for and how to measure them, you can test, evaluate, and test again until you find the systems and processes that really work. You can measure trends and see the gaps that need filling or the low-hanging fruit to take on first.

    It’s on these smaller details that you build your business.

    So, if it truly is all the details, then let’s pick up our magnifying glasses and getting nit-picky with the numbers.

    Support your growing business

    ConvertKit helps creators like you grow your audience, connect and build a relationship with that audience, and earn a living online by selling digital products.

    Dani Stewart

    As a daughter of an entrepreneur, the wife of an entrepreneur, and an entrepreneur herself, Dani has lived and learned all sides of creating and growing businesses. She is excited to bring all that life experience as well as a decade of crafting content to the ConvertKit community. She is a part-time baker, dinner-party planner, and lover of good bourbon living the simple life in Nashville with her husband, Sean.