16 min read
You’re working hard on building your audience. You’re ready to get even more focused and launch a website for your business… But you’re overwhelmed and don’t know where to start.
It’s no surprise. A full-blown website build and launch can take 8 weeks or longer and it can be an expensive project, starting at a minimum of $2,000.
Want a better way to launch a successful website? You’re in the right place. In this guide, I’ll dive into what a one-page website can do for you and your business, including examples, benefits, and tips to get you started.
A one-page website, also known as a single-page website, is a website that only consists of one page. This type of website doesn’t have any internal links a visitor can click through, but it will typically feature relevant external links.
This means that, unlike a standard website, a one-page website usually won’t have:
Think of it this way: what would be separate pages on a typical website becomes sections on a one-page website. A visitor can quickly get to them by scrolling down the page.
Some single-page websites have a navigation bar, but the links on it don’t lead to other pages because there are none. Instead, clicking on each navigation link automatically scrolls down the page and takes the visitor to the relevant section within the same page.
Landing pages are also single pages with no internal links. Are one-page websites then synonymous to landing pages?
Not quite—here’s why.
Landing pages have a single focus: they aim to get the visitor to act on a clear and obvious call to action. That call to action correlates with that landing page’s title and entire content. There’s nothing to distract from that CTA—not even links.
The one action means that if the visitor resonates with the message on the landing page, it’s really easy for them to take that action.
The single focus of your landing page could be:
One-page websites can also have a call to action, but unlike with landing pages, it’s not their single goal.
For example, an online video coach may have an overarching website goal of selling her online masterclass. But other than that, she can also mention and link to:
Even though these links may seem to distract from the ultimate goal of selling a masterclass, they actually nudge the reader closer to it. Press, free content, and a strong portfolio help this hypothetical creator build trust with the visitor before they’re ready to buy.
That’s exactly what John Taylor Tucker, a YouTube creator, did with his one-page website. He wants his visitors to visit his Instagram profile, YouTube channel, and to contact him, but that’s not all he shares. He also links to his most popular projects, embeds his best videos, and features photos of his work.
There’s a middle point between landing pages and one-page websites: you can turn your landing page into a one-page website.
ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business.Create a free ConvertKit account
Just like you can make a standard landing page as short or as long as necessary to nudge your visitor towards the CTA, you can also add hyper-relevant links, resources, and trust signals like press mentions and testimonials.
That’s exactly what The Rainbow Files project did with their landing page. The main CTA is obvious, but there’s much more to the page than that. The copy goes deeper into the why behind the mockups that celebrate diversity. There’s also:
Your version can be richer with details or more simplistic and text-based. Here’s an example of a freelance writer one-page website, built completely in ConvertKit’s landing page builder using a template:
The takeaway? You can start building your one-page website with as little as a landing page template.
In fact, you can create a one-page website with a ConvertKit landing page template in just a few minutes. All you need to do is choose your template, add some imagery, change the colors, write your copy and you’re live. No coding necessary!
Single-page websites aren’t just a fad. If you choose to take this route, you can make a massive impact on your platform, audience, and business because a one-page website brings results. Here’s how:
Do you feel that having just one page on your website reduces your chances of getting traction, readers, subscribers, and ultimately paying customers?
Good news: it’s quite the opposite. Boiling your message down to a single page will bring clarity to your online presence. It also puts your target audience front and center and shortens the time between when a visitor first arrives to your website and the moment they know they’re in the right place.
You’ll also reduce the chances for overchoice, also known as choice overload, in which people have a difficult time making a decision when they’re faced with too many options. There won’t be too many options because you’ll only feature what’s most relevant and valuable to your visitor.
One page websites erase clutter. They’re structured as a story with a beginning, a middle, and an ending. You’re the storyteller.
Your visitor won’t have to choose their own adventure—they simply follow the storyline. They’ll get maximum value because they won’t have to jump from page to page to find it. There’s no room for less important details that distract the user.
One-page websites are simple and aesthetically pleasing, which also makes them great for mobile viewing. That’s huge, considering the average media use on smartphones in the US is 203 minutes per day.
The above two benefits combined make up the third one: high engagement and conversions.
One-page websites bring instant value. Any visitor that isn’t the target audience quickly leaves, while your ideal readers don’t need to look far to find resources they need. You’re speaking directly to them.
Need proof? Check out Rigbooks, an online bookkeeping platform for truckers. Prior to moving to a one-page website, they marketed their business in a typical software fashion: tour, pricing, FAQ, blog, and more, all on their own separate pages.
After moving everything to a single page and stripping the website down to the key message, their conversions quadrupled. On the page, you’ll find all the essential elements of a great one-page website: the exact words their audience uses to describe their pain points, answers to key questions, customer testimonials, and a strong call to action for a free trial.
You’ve been working hard on building trust with your audience on other platforms like Instagram or YouTube. Your audience knows exactly what you’re about—they know you can solve their pain points and challenges.
In other words, you’re ready to launch these solutions, but you feel you need a long, fancy product page. Luckily, you don’t! You’ve already shared everything they need to know through your emails, YouTube videos, Instagram stories, and more.
The next step? Direct your supporters to a place where they can buy from you.
Where? You’ve guessed it—your one-page website. Dedicate a section of it to your products, such as online courses and digital downloads. Then, connect these product links to platforms like Teachable or Shopify to sell them—no product page needed.
When you need to update your one-page website, you can do it quickly and you can be sure there are no pages you forgot to update.
Here are some website updates you may have to do regularly:
Instead of having to update your homepage, about page, services page, and portfolio, you only need to look after a single page. It will leave you with more time to create content and products your audience is looking for.
Ready to create your own single-page website? Here are some best practices to consider. Pick those you resonate with the most and use these examples to take action!
What is your current intention around building your audience or generating income? Make this promptly visible at the top of your website. As you build value for your followers and subscribers on other platforms, they’ll know what to do as soon as they land on your website.
One of the best ways to position yourself as a reputable creator is to put your best work front and center. You can use your one-page website to promote your articles, videos, podcasts, graphics, live talks, social media campaigns, and other work that speaks to your expertise.
Instead of just sharing links or graphics, feel free to add short summaries, results you’ve achieved, fun facts, and relevant testimonials from clients or customers to complete your visitor’s experience.
Some websites let the visitor choose their own adventure. That’s not the case with one-page websites—you build your visitor’s journey for them.
Map out your key sections and ensure you’re covering all bases. Keep in mind that each section should build upon the previous one. For example, a call to action to schedule a discovery call makes sense after a section about services you offer.
Get inspired by your main areas of work such as product or service categories, topics you talk about on your other channels, and specifics from your industry. Here are some sample sections for different types of creators:
Which resources can you share based on your overarching website goal? Which micro-goals can you set to support it?
Consider sharing articles you were featured in, podcasts you appeared on, your social media accounts, video testimonials, and other useful links for this purpose. You can set a separate, smaller goal for each section to track alongside your big goal like product sales or service bookings.
For example, Kenny Stills promotes media mentions on his website to help bring attention to his activism work.
Add an About section that speaks to your experience and knowledge. It doesn’t need to be long—even a single paragraph can be enough. Write your bio with phrases and words your ideal reader would use to describe what you’re good at.
Your bio can mention your years of experience, past customers or clients, results you’ve generated, and types of work that fire you up the most.
You can also use your bio to outline the process of working with you, buying from you, or subscribing to your email list.
Some questions you can use to guide you:
Your website and your business all come down to you. You’re their core. Yes, your content and your products match your audience’s needs, but they need to trust you first in order to trust your offers.
Getting real and raw with your audience is a great way to go. Talk about not only what you do and how you can help them, but also about your beginnings, values, causes you support, the way you spend your days and what you do for fun.
By getting personal, you’ll build the ‘know, like, and trust’ factor in the long run.
If your main goal is to get visitors to contact you, get explicit about why you want them to contact you, as well as what to expect once they do. By doing this, you’ll make sure you only hear from ideal customers, clients, and collaborators, and you’ll make the process enjoyable for you and for them.
Consider these questions when writing your contact section:
Now you know—you don’t need a 20-page website to launch your business and earn an income doing what you love. You can start with a simple one-page website that you can build with ConvertKit’s landing pages.
Ready to get your single-page website ready for your audience? Check out the landing page template library and pick a template that gives you the space you need. You can build your page without coding and completely free.