Portable and personal, podcasts are convenient and easy for listeners to consume, but building a thriving and lucrative listenership takes more than just crisp audio and acclaimed guests. You need to connect with your audience outside the audio feed , keep them engaged, and find ways to turn listens into income.
Nick True uses ConvertKit’s Visual Automations to keep their marketing humming in the background as they travel across the country in their 27-foot Airstream trailer.
Read Nick's story
“Email is one of the best things you can do because you now have a list of people who have opted in and said, 'I want to hear from you. I want to hear about your products. I want to hear about your resources. Please let me know what's going on.'”
Nick True, Mapped Out Money Podcast
Brandice uses her email list primarily for publicity. She’s gotten email replies with opportunities to be featured in magazines, speak on panels at incredible events, and connect with celebrity stylists looking for particular designers.
Read Brandice's story
“We've gotten big opportunities from emails...I didn't know I needed an email list. I didn't know I needed to email people. I didn't know. And then Pat Flynn kept talking about it over and over and his guests kept talking about it over and over, and that was when I said, ‘Okay, I need to do this.’”
Brandice Daniel, The Great Girlfriends Show Podcast
To make money you need to be able to tell your audience about your offers. Jay Clouse uses ConvertKit’s email marketing to let his audience know about new podcasts, courses, and workshops.
Read Jay's story
“I use ConvertKit to make sure that people know there's a new episode, so every week when I release a new episode, I send out an email that has a little bit about the show, the custom episode artwork, and notes.”
Jay Clouse, Creative Elements Podcast
Finding new listeners can be a grind. Pair your podcast with a free newsletter to get your podcast in front of new audiences or offer special content to new subscribers to keep them engaged.
Share your latest shows and updates with a free landing page. Add links to your show on popular podcast platforms and customize to match your brand—you can even embed episodes from Spotify so visitors can start listening straight away.
Transform your podcast into a two-way conversation through email marketing. Learn more about your listeners through email surveys and segment them based on their interests—perfect if you create multiple shows or projects.
Stay in touch with your audience outside your audio feed. Share behind-the-scenes updates, insider information, product launches, and much more through on-brand emails and bridge the gap between episodes to strengthen your relationships.
With just a few clicks, you can offer paid memberships to listeners who want to support your show through ConvertKit Commerce. Our low transaction fees mean you'll only pay when you get paid. You can even easily set up and customize a Tip Jar for your listeners to give tips and donations.
Transform your podcast into a profitable business. Showcase sponsorship options on your landing page, send automated pitch emails to sponsorship leads and sell sponsorship slots using ConvertKit Commerce.
Get a dose of real-life experience, brush up on your how-tos, or get lost in some uplifting inspirational stories.
ConvertKit can help you turn your shows into a sustainable living. We’re here to help podcasters like you succeed.