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As a podcaster, you have two main jobs: record great content and get that great content into the ears of your listeners.
Sounds easy when put like that. But promoting your podcast is anything but simple.
What if I told you there’s an easy way to promote your podcast, build your brand, and grow a solid listenership?
With a podcast landing page, you can do all that.
What is a podcast landing page?
A podcast landing page is a single webpage used to collect emails so you can grow your email list and, in turn, a base of loyal listeners.
The key to converting as many people as possible to email subscribers—and then podcast listeners—is to keep your podcast’s landing page as simple and straightforward as possible. I’ll show you some podcast landing page examples later on so you have plenty of inspiration to lean on.
Why do I need a landing page for my podcast?
Having a podcast landing page gives potential listeners a quick snapshot into your podcast to help them decide if they want to listen to your episodes.
Here are a few other reasons how having a podcast landing page will benefit you:
1. Builds your email list
Emails have average open rates of 43%, so just imagine how many more people you can get tuning into your podcast by growing your list.
Not only that, you can learn all sorts of handy info about your listeners by digging into your email metrics, like which topics pique their interest (and which episodes you can record to delight your subscribers).
Use this information to really zone in on what listeners want and watch your podcast skyrocket.
2. Establishes a home for your podcast
Creators typically use popular streaming services and social media to promote their podcasts. However, going the extra mile to make a landing page helps distinguish your podcast.
A landing page provides a central place to include links to listen and relevant info about you and your podcast without overwhelming your audience.
As a bonus, landing pages also help with SEO so more people can find your podcast through search engines.
3. Encourages engagement
Another benefit of having a landing page is it allows you to thank subscribers by way of a thank you page.
When someone subscribes to your email list, direct them to a thank you page that encourages them to check out your content, buy a product, or share your podcast with their friends.
How do I create a landing page for my podcast?
Creating a landing page for your podcast is easy. Better yet, you can create a free landing page, even without a website. Here’s how:
- Choose one of Kit’s podcast landing page templates
- Adjust the colors, typography, and imagery to fit your podcast’s brand
- Write compelling copy that encourages people to sign up for your email list
- Add in other elements like links to listen to your podcast, contact information, and social links so listeners know where to find you
- Publish and share your landing page with your audience
And that’s it! And if you’re wondering, “do I need to have a website for my podcast?” you should have something, but you don’t necessarily need a full-blown podcast website.
The good news is that by following the steps above—and by using Kit’s landing page templates—you can build a podcast landing page in under an hour.
And with these incredible podcast landing page examples, you’ll have plenty of inspo to design something that stands out.
10 examples of the best podcast landing pages (+ best practices)
All high-converting landing pages follow a few key best practices, like having a clear and concise message, a strong CTA, and a stunning design.
But when creating a dedicated landing page for your podcast, there are a few other tips to keep in mind:
Example #1 – Shanna Fuld includes where to listen to her podcast
Make it easy for your visitors to find your podcast on their favorite platforms by adding direct links to listen.
Image via Shanna Fuld
Key takeaways for adding links to listen to your podcast
- Link to different podcast platforms where people can listen to your podcast
- Include the links below your opt-in form so they don’t distract users as to why they’re there in the first place—to subscribe to your email list
Example #2 – Aleksandra Vancevska uses a single call to action
Sometimes you might have the urge to say everything at once. You want visitors to subscribe, download your free ebook, leave a podcast review, and spread the word on their social media accounts.
However, overwhelming your visitors with different requests might confuse them. Keep your landing page simple with a single CTA, like podcaster Aleksandra does.
Key takeaways for your CTA
- Avoid overwhelming visitors with too many requests
- Focus on one single call-to-action
- Use your thank you page to encourage visitors to take additional actions (like follow your socials or buy a product)
Example #3 – Melyssa Griffin added testimonials and social proof
It’s human nature to want to do the right thing and make good choices. That’s why we’re always looking for social proof (or validation from others) to help us make decisions.
Melyssa does a great job of sprinkling social proof throughout her podcast’s landing page through testimonials, star ratings, and showcasing who has featured her.
Key takeaways for adding social proof
- Highlight the nice things people say about your podcast. Ask your audience for testimonials or source these from your reviews.
- Include places your podcast has been featured, like large publications
- Include your star rating
Example #4 – Bola and Whitney let their audience know what to expect
Setting clear expectations upfront is a wise move. Make sure your podcast page copy reflects the essence of what your podcast is about so you can attract the right audience.
Your goal should be to build a genuinely interested and engaged audience that will keep coming back for more.
Bola and Whitney do this by letting listeners know when new episodes drop and by including a quick blurb on their podcast’s theme.
Key takeaways for setting expectations
- Set clear expectations
- It’s better to appeal to your ideal listener than to attract everyone
- Keep your copy straightforward and accurate
Examples #5 – Melissa Bright introduces herself
Podcasts create connections. Listeners connect with the content, but they also connect with the host. That’s why including an “About the host” section is always a good idea.
Let people know what your interests are, why you started the podcast, and your qualifications to discuss the subject. Even better, include a photo of yourself so visitors can put a face to your voice when they listen to your podcast. Melissa takes the time to introduce herself to her audience on her landing page so they can form an instant connection with her.
Key takeaways for introducing yourself
- Include your interests, potential qualifications, and the reason you started the podcast
- Add a high-quality headshot so listeners can put a face to your voice
Example #6 – The Cozy Minimalist includes a sneak peek
You can do a sneak peek in two ways:
- A short snippet of your podcast
- A full embedded episode
If you want to create a short snippet, pick 15 to 30 seconds worth of content that gets straight to the point and ends on a cliffhanger. This way, the listener has an incentive to subscribe and listen to get access to the full episode (and future ones).
If you choose to embed a full episode (like The Cozy Minimalist), pick your most popular one(s) to give visitors a taste of what you have to offer.
Image via The Cozy Minimalist
Key takeaways for creating a sneak peek
- Give your visitors a 15 to 30 seconds listen of your podcast or embed your best episode
- End your sneak peek snippet on a cliffhanger so listeners have reason to subscribe
Example #7 – Rachel Kurzyp uses minimal design
Minimal design on podcast landing pages is effective because it won’t overwhelm your visitors with too much information all at once. Take Rachel Kurzyp’s landing page, which includes minimal copy and bold headers. She even matches her outfit to the font colors, giving her podcast landing page a sleek finish.
Key takeaways for designing your podcast landing page
- Keep your design and copy simple
- Stick to one or two brand colors
- Use a maximum of two fonts
- Include lots of whitespace by breaking up chunky paragraphs
Examples #8 – Dielle Charon embeds podcast episodes
If you’ve been podcasting for a while, embedding podcast episodes can show potential listeners all the value you’ve already delivered—and plan to continue delivering.
You can feature every episode, as Dielle does, or curate a list of your best and most popular episodes to wow visitors with.
Key takeaways for embedding episodes
- Feature all—or a select number—of your podcast episodes
- Link each episode you feature for easy navigation
Example #9 – V Single Podcast includes their contact details
Including contact details on your podcast landing page is ideal when you want to create a community with two-way interaction.
Take The V Single Podcast, hosted by Alexandra Tweten and Alison Stevenson, for example. They list their email, social channels, and even a phone number where listeners can call or text to ask questions or share a story.
Consider creating an email or phone number specifically for your podcast so listeners can reach out to you with questions, feedback, and comments. Just make sure visitors know what to do with your contact details. Should they call? Text? Email? Make it clear so visitors follow through.
Key takeaways for adding contact information
- Ideal for podcasters who want to foster two-way communication
- Add whichever contact details you feel comfortable providing
- Include a clear CTA with your contact info so listeners know what to do
Example #10 – Red Stick Spice Co offers something in return
To encourage even more people to sign up for your email list, sweeten the deal and offer an enticing opt-in, like Red Stick Spice Co, who offers a 10%-off discount to everyone who subscribes to their podcast’s email list.
Key takeaways for adding an offer
- Make sure the offer is relevant to your audience and something they’d want
- Give the offer as soon as they subscribe. With Kit, you can deliver opt-ins automatically
3 other kinds of landing pages for podcasters to grow their email list
Aside from your podcast landing page, you can also make three other kinds of landing pages to attract even more listeners.
Example #11 – Build your audience pre-podcast launch
For those who haven’t started their podcasts quite yet (or if you plan to rebrand and relaunch your podcast), create a coming soon landing page to build both anticipation and your email list.
Include a blurb about your podcast so people who stumble upon your landing page for the first time can decide if they want to sign up.
Breakthrough Today’s ‘coming soon’ landing page builds anticipation and excitement for their podcast’s launch. Image via Breakthrough Today.
Example #12 – Thank your new subscribers for signing up
Saying thank you to people who sign up isn’t just good manners—it also helps you encourage further engagement and points users to what they should do next.
Whether you use the thank you page to get social media shares or promote other types of content, this tactic is a hidden gem. The Elevate Podcast directs podcast subscribers to all their current podcast episodes so they can start listening immediately.
Image via Elevate Podcast
Example #13 – Ask them to join your newsletter
While you can use your newsletter to send out podcast episodes, you should also use it to send out other exclusive information, like episode recaps, show notes, and bonus content. Plus, you can ask subscribers for reviews to help boost your ratings and gather more social proof!
With a separate newsletter landing page, you can build a segment of your subscribers who are eager to get any exclusive content you send their way, just like podcaster Anna has done.
Create your podcast landing page in Kit for free
Promoting your podcast doesn’t need to be exhausting and time-consuming. With a podcast landing page, you can build your email list while promoting your podcast to people eager to tune in every time you drop a new episode.
Even better, you can create a podcast landing page for free with Kit! Try it today!
