10 powerful ConvertKit features that Mailchimp users will love

Customer Stories Email Marketing
9 min read
In this Article

Matt Molen from Email Crush has helped hundreds of creators move from Mailchimp to ConvertKit.

In this article, he shares 10 features that former Mailchimp users love about ConvertKit when they switch.

In 2017, I switched to ConvertKit after years of using Mailchimp.

Since then, I’ve helped hundreds of creators get a fresh start by switching their email campaigns and other marketing initiatives to ConvertKit.

You might be wondering: why are people making the transition, and why are they choosing ConvertKit? Read on to uncover my personal top 10 reasons why ConvertKit is the one-stop shop you need to manage your email marketing strategy. But first…

Why do people want to switch from Mailchimp?

1) Feature creep

Mailchimp was founded in 2001. Over the course of time, so many features have been added to the software that it feels “Frankensteined,” i.e., bolted on and decidedly unintuitive.

In other words, Mailchimp has become overly complicated for most creators.

2) “I can’t figure this out”

My clients are creators that want to do cool stuff with email that is either impossible or just too dang complex to figure out in Mailchimp. I felt this too. It’s why I switched.

After using Mailchimp for a long time, I wanted to create cool automations based on the customer journey. But man, it was hard. I was pulling my hair out trying to figure out how to do it all in Mailchimp. (Spoiler alert: I value my hair).

But why ConvertKit?

ConvertKit focuses on creators, not huge enterprises. As such, they’ve made focused design and feature choices. They ask the question: “What do creators really need?” and stick to it.

As an email marketing platform, ConvertKit is the best blend of the powerful features I need AND the simplicity I love.

10 ConvertKit features that Mailchimp users will love

I’ve helped many clients switch from Mailchimp, and here are 10 ConvertKit features that new users find refreshing. But before we jump in, let’s talk about what makes switching to ConvertKit so painless.

They have a team that will do the migration for you… free of charge! They’ll migrate your existing emails, automations, subscribers, all of it. Check out ConvertKit’s migration concierge service to get started.

1) Multiple lead magnets -> to the same list

An awesome source of list growth is your incoming traffic.

That’s why I like to create relevant lead magnets for different posts, categories, and social media channels. My approach to list building is not one size fits all, nor do I rely on “Subscribe for Updates” to get subscribers.

Here’s what I could do instead:

For example, I can create a downloadable packing list on a travel tips post, a muffin baking ebook offer for my muffin recipes section, and have a site-wide opt-in. All different lead magnets, all running on different areas of my site.

Then, when they get their promised lead magnet, they’re now added to my list.

One list.

With ConvertKit, there is no complicated list management. Instead, it’s easy because there’s just one list.

2) Landing pages and forms

The list-building strategy I mentioned above requires a different form for each lead magnet. In ConvertKit, this is no problem. Using a plugin or javascript, I can easily add forms to my site, embedded on specific posts, site-wide as a widget or modal. The options are flexible and the set-up is simple.

And for social media, it gets even easier. Use landing pages.

Here’s how:

I select one of ConvertKit’s landing page templates. Then, it’s simple to add my messaging and modify the look—takes minutes. ConvertKit will host the page and give me a URL to share on Instagram, Facebook, Pinterest, Youtube, wherever. No code required.

3) Only pay for “subscribed” subscribers

In Mailchimp, you can be charged for contacts who have unsubscribed.

Why? Mailchimp sees itself as not just an email platform. Instead, it touts itself as a “we do everything” marketing platform.

So with this idea in mind, Mailchimp keeps your unsubscribed contacts in your list if you want to use other Mailchimp features for advertising to them. With ConvertKit, it’s a lot more straightforward. You don’t pay for unsubscribed or bounced email addresses.

Did you know that you can pay twice in Mailchimp for the same subscriber?

If a contact is added in two separate email lists in the same account, you will be charged twice for the same subscriber. Since there’s no complex list (or audience) management in ConvertKit, there is no such double charging.

4) Tags

Tags are an easy way to keep your subscribers organized in ConvertKit.

A tag is simply a label. You can set tags manually or ConvertKit’s automation “triggers” to set tags. There are many uses for tags, but here is one common practical use:

Let’s say someone visits Picture the Magic’s Disney Cruise page and signs up for a Disney Cruise related lead magnet. ConvertKit will tag that new subscriber with “INTEREST: Disney Cruise”, making it super easy to organize your list and do smart segmentation.

5) Segmentation is smart and easy

Sending relevant content will lead to the highest engaged email list and through smart lead captures plus ConvertKit’s tagging and automations, segmentation is a breeze.

Back to our example:

Picture the Magic blogs about a variety of Disney-related topics.

But let’s say you visit that Disney Cruise page.

When you arrive, you’re invited to sign up for an email guide “What to Expect on Your First Disney Cruise”.

Here’s what happens when you sign up:

  1. You’ll be tagged as having an interest in Disney Cruise.
  2. You’ll receive the promised email guide. One email per day, for several days in a row.
  3. After the guide is completed, you’ll be added to another automated series, about 30 emails. One email per week. Each email contains great Disney Cruise content.

Picture the Magic isn’t just sending general Disney travel info.

See how this segment is delivering relevant content to a reader that wants it? And, if Picture the Magic wants, they can send you future Disney Cruise related emails and offers because you are appropriately segmented.

6) Link triggers

Link triggers in ConvertKit are a simple “hack” for better personalization or segmentation.

What is a link trigger? Basically, when someone clicks a specific link, you can create a cool automation and is set up as a “Rule” in ConvertKit.

Notice how a link trigger can add tags, subscribe the user to a sequence, etc?

There are infinite uses for this, but here’s a real-life example:

Sweet Red Poppy sends a 7-email welcome series.

If a subscriber clicks a “baby” related link, a link trigger sets a tag “INTEREST: Baby Sewing”.

Then, it will automatically add them to a 3-email sequence about “Baby Sewing”, which has an offer to buy baby sewing patterns at the end.

Simple trick. Smart automation!

7) Two ways to do automations

ConvertKit’s automation features are the key to its great power. Fortunately, they have two ways to unlock these automations: Rules and Visual Automations

Most of my clients start with Rules.

A rule is comprised of a Trigger and an Action. Very simple to understand and looks like this:

Honestly, for many of my clients, Rules is enough.

For the users that want to go a step further with email marketing automation, ConvertKit has Visual Automations.

Visual Automations are based on a workflow. A series of events and triggers that are all tied together.

Take a look at this Visual Automation… it shows how one automation leads to another, creating an ultra-smart workflow including delays, conditions, and actions for sending the right emails to the right subscriber in the right condition.

8) RSS options

Using Mailchimp's RSS feature to share blog posts with your audience? Yes, you can do that on ConvertKit too.

Some of my clients want all of their subscribers to receive RSS-generated emails. That is an email with every new blog post.

I like that ConvertKit offers a Digest option as well. This will batch up all of the new blog posts that it finds since the last send, and will send them together as a round-up.

If I want to send an email on Tuesday, Thursday, and Saturday with my latest blog posts, it looks like this:

Mom Loves Baking combines tags and link triggers to invite her most loyal readers to “opt-in” to receiving RSS emails.

She calls them “Instant Updates”, emails that notify when she posts something new on her blog:

When you opt-in, it sets a link trigger that adds you to her RSS segment.

Going forward, you’ll get an automatic email every time she posts a new recipe.

9) Integrations

As ConvertKit has grown, it has made smart integrations with common platforms that creators frequently use.

Here are a just few of the ready-to-go, built-in integrations that ConvertKit connects to seamlessly — I selected these because I’ve personally used them all in the last year (and they work great):

  • Gumroad
  • Woocommerce
  • Shopify
  • Teachable
  • Optinmonster
  • WordPress
  • Stripe

(And of course, Zapier is the all-in-one swiss army knife.)

You can see the full list of integrations here.

10) ConvertKit Commerce

Got something to sell?

ConvertKit’s built-in ConvertKit Commerce service is about the simplest, fastest way to sell a digital product that I’ve seen.

No confusing merchant accounts, tech setup, or shopping cart workflows.

This might be perfect for you, if you sell:

  • Digital downloads, printables, e-books
  • Courses
  • Coaching or consulting
  • Subscriptions

It’s also SO fast to set up. ConvertKit connects to Stripe and acts as the merchant account.

Then, ConvertKit takes a reasonable 3.5% + $0.30 credit card transaction fee with each purchase.

Sally from Real Mom Nutrition loved the simplicity of creating product pages for her “Let’s Try New Foods” Challenge.

Take a look at her sales page and you’ll see how easy it was for Sally to add her new ConvertKit Commerce links:

Then, since it is all neatly integrated in ConvertKit, her new customer is added to her newsletter AND she can send a special “onboarding” email series to teach her customer how to make best use of the purchase.

Is it time for a fresh start?

Have you been looking for a fresh start for your email marketing? Perhaps it’s time to give ConvertKit a try. Enjoy the 30-day free trial. No credit card required.

See for yourself if the combination of simplicity and powerful features is the right fit for you. And, if you need more personal help, I’m here. Just fill out this form for my free hand-holding while you switch. Enjoy!

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Matt Molen

Matt Molen is CEO of Email Crush and the creator of Email on Autopilot, the premiere course for content creators that want to transform their email newsletter into their most powerful marketing tools. In addition to the course, Matt provides one-on-one consulting & personal coaching to some of the world’s top content creators. Matt enjoys quiet walks on the beach, has a deep-rooted fear of frogs, and secretly dreams of stealing Pat Sajak’s job.

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