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As the end of the year rolls around you know one thing for sure: you want to finish strong.
And hosting a Cyber Monday sale is the perfect way to do so.
You get a boost in sales, and your audience gets extra savings on that product of yours they’ve been eyeing all year.
But where do you start? And how do you stand out from every other Cyber Monday sale?
The key is to put together a thoughtful Cyber Monday email campaign.
And today, we’re giving you the exact steps to take.
What is Cyber Monday?
Cyber Monday is an online shopping holiday where ecommerce businesses offer discounts and deals to their customers.
This digital shopping holiday brings in a lot of revenue. In 2005—Cyber Monday’s first year—consumers spent $484 million on deals. Fast forward to 2022, consumers spent a massive $11.3 billion.
When is Cyber Monday?
The exact date of Cyber Monday differs each year, but generally, Cyber Monday falls on the following Monday after US Thanksgiving.
Is Cyber Monday beneficial for online creators?
As a creator, you might wonder whether Cyber Monday is worth it.
Isn’t it just for big ecommerce giants like Amazon? And can creators really have a piece of that 11.3 billion dollar pie?
In short: Absolutely!
In 2021, The National Retail Federation found that 71% of consumers sought out small businesses to support during Black Friday and Cyber Monday.
In other words, consumers are eager to show their support to small businesses just like yours.
Justin Moore made $2,625 with his Cyber Monday email campaign
I spoke with coach Justin Moore, who told me he whipped up his Cyber Monday campaign in an afternoon. His offer? 25% off his popular “Gifted to Paid” course.
By the end of the day, he had earned $2,625—a great ROI for a few hours of work.
And like Justin, you too can have a profitable Cyber Monday with a little preparation.
Great Cyber Monday email examples and ideas beyond physical product offerings
You might think you need a physical product to participate in Cyber Monday.
But in reality, consumers are excited about the savings no matter what it’s for. Your audience is eager to save whether it’s a course or an air fryer.
And as the desire to buy from small businesses grows, more people will want to spend their hard-earned dollars with different types of creators—like you.
Even better, you can use Kit Commerce to promote and sell your offer.
But before you plan your Cyber Monday promotion, you need to decide how to structure your sale. Here are four ideas to get you thinking.
Offer a percentage off the regular price
During Cyber Monday, offer a percentage off the regular price using a discount code.
This is ideal for creators who have one—or more—product(s) they want to shine some light on.
Cyber Monday email example #1: Carly with Blogging Like You Mean It
Highlights for this Cyber Monday email:
- Blogging coach Carly offers 20% off on all the courses she sells along with 60% off Pinterest templates
- By offering a variety of products, Carly ensures her audience has plenty to choose from during her Cyber Monday sale
- Her email is distraction-free, making it easy for the subscriber to make a decision
Offer a free gift with each purchase
Another idea for your Cyber Monday is to offer a free gift with each purchase.
This is perfect for creators with small ticket items to give away. For example, a free mini ebook with each course purchase.
Cyber Monday email example #2: Kate Hesse
Highlights for this Cyber Monday email:
- Yoga coach Kate offered a variety of products like ebooks, guides, and printables
- Customers received a free 15-minute coaching call with Kate as part of her Cyber Monday promotion
- Kate uses a countdown timer so subscribers know exactly how much time remains for the promotion
Give early-bird access to an offer
Early bird offers can build hype around new products and services.
If you have a new offer in the works, consider offering early bird access for Cyber Monday. This type of promotion can be the perfect way to generate buzz around your up-and-coming product.
Cyber Monday email example #3: Madhuram Prabhakar
Highlights for this Cyber Monday email:
- Food blogger Madhuram offered early access to her new egg-free cooking course
- She offered an additional discount for the first 50 people who signed up
Bundle multiple products together at a discounted rate
People love product bundles. After all, customers can try several of your products for a discounted price.
Product bundles are perfect for creators with multiple products that complement one another. For example, you might bundle a photography course with Lightroom presets.
Cyber Monday email example #4: Abbey Ashley
Highlights for this Cyber Monday email:
- Virtual assistant and coach Abbey promoted her SavvyVault, which is a bundle of trainings, webinars, and courses for her Cyber Monday deal
- Abbey includes testimonials and social proof (like the number of students already enrolled) to give confidence to people on the fence
- Her Cyber Monday promotion resulted in $45,993 in sales
5 Cyber Monday email marketing best practices
There are a few best practices to keep in mind before you create your Cyber Monday email campaign.
1. Vital elements to include in your Cyber Monday Emails
There are five elements every great Cyber Monday email has:
- An enticing subject line
- A teaser of your offer
- A strong call-to-action (CTA)
- A countdown timer
- High-quality visuals
Cyber Monday email subject lines that attract clicks
Your subscribers will get more emails than usual on Cyber Monday.
So, how do you create an email subject line that stands out amidst the chaos?
Experiment with these tips:
- Use emojis to add color to your subject line
- Use personalization (like your subscribers’ names)
- Describe your sale (i.e., 50% off), so subscribers know what’s inside your email and can open your email if they’re interested in learning more
- Add how much time is left so subscribers don’t miss your deal
Examples of great Cyber Monday subject lines
- Happy Cyber Monday! Here’s all the goodies you’ll miss after today! – Start a Mom Blog
- 🔮 Manifest miraculous writing with Grammarly Premium – Grammarly
- Smile [Name], there’s still time to save – Google
- [20 hours left] Gifted To Paid S-A-L-E will be over soon! – Justin Moore
- It’s not too late: Free camera with Vimeo Premium – Vimeo
- 2 Days left! See what’s inside membership | Cyber Monday – PixiStock
- We never do this – Magic Spoon Cereal
A magnetic and irresistible preview text of your Cyber Monday offer
Preview text is valuable real estate. It’s the string of text that sits alongside your subject line. Like this:
Think of your preview text as an extension of your subject line. When done right, preview text can drive up opens and get more eyes on your Cyber Monday email.
Preview text should be less than 150 characters—otherwise, it could get cut off.
For example, say your subject line is “50% off my latest ebook.” You could use the preview text to highlight how long your Cyber Monday will last. In our ebook example, the preview text might say, “This deal disappears at midnight.”
An easy-to-find CTA button
Make it easy for subscribers to buy your offer with a bold call-to-action (CTA) button.
And if your Cyber Monday email is long, consider adding multiple CTA buttons throughout the text. Not only do buttons break up the text (and make your emails easier to read), readers won’t have to search to find the “buy” button.
You can even use color psychology to your advantage. CTA colors like yellow are attention-grabbing—perfect for Cyber Monday.
A countdown timer to create urgency
Countdown timers let subscribers know your Cyber Monday offer is only available for a certain amount of time.
The added urgency can encourage more people to add-to-cart.
You can add countdown timers to your emails right in Kit’s email editor:
Visuals that highlight your offering
Visuals break up text and make your emails more engaging.
Add one or two visuals throughout your Cyber Monday email. Consider product mockups or graphics with your discount, like this one:
Graphic design tools like Canva let you create beautiful media for your emails without design experience.
2. Craft an email campaign for an extended Cyber Monday promotion
You’re missing out on sales if you only send one email on Cyber Monday. In reality, you should send five emails throughout your Cyber Monday email campaign.
This way, subscribers won’t miss your deal during the mayhem.
Use this roadmap for your Cyber Monday email series:
- Cyber Monday announcement: Send this email one week before Cyber Monday to build anticipation around your promotion.
- Reminder email: Send this email two days before Cyber Monday to remind subscribers about your upcoming promotion.
- Launch email with a countdown timer: Send this email Cyber Monday to announce your sale. Add a sense of urgency to your launch with a countdown timer so subscribers know exactly how much time is left to snag your deal.
- Last chance email: Send one last reminder email at 8 p.m. Pacific Time. Between 8 p.m. and 9 p.m. Pacific Time is the peak shopping period on Cyber Monday, according to Adobe Digital Insights.
- A thank you email/follow-up: Send a thank you email to those who purchased your products right after they buy. Additionally, send a follow-up email pitching a lower-priced item to those who didn’t buy.
To make things easier, we created an automation that includes the above emails.
All you have to do is insert your Cyber Monday email copy into the sequence, adjust the times, and you’re ready to go.
3. Use Cyber Monday email templates
Attractive emails will make you stand out on Cyber Monday.
With Kit, you can use basic email templates to design emails. Like this template:
You can also browse through our marketplace for advanced email templates. Advanced templates are high-converting email templates made by creators.
Here’s one specifically designed to promote a sale:
Make each template your own by adding media, adjusting the colors, and inputting your Cyber Monday email copy.
4. Set up a dedicated Cyber Monday landing page
Think of your landing page as your personal salesperson, chatting up prospects and guiding them to your add-to-cart button.
You want this salesperson to be presentable, knowledgeable about your product, and persuasive enough to convince visitors to convert.
Here’s a snippet of a quality landing page promoting a bundle of courses on Cyber Monday:
Image via Radiant Course Bundles
The landing page includes a countdown timer, testimonials, a bright CTA button, and more.
Spend time creating a landing page for Cyber Monday with these tips:
- Pique your audiences’ attention with an intriguing headline and subheadline. Mention their top pain points and discuss how your product can help them.
- Make it mobile-friendly. Over 60% of people aged 16-44 use their mobile devices to shop. Create a landing page that works on all devices to capture mobile sales. Kit Commerce landing pages are mobile-friendly, so you don’t need to worry about losing customers.
- Use high-quality imagery and design. Good design builds trust. With Cyber Monday, you only have 24 hours to make the best impression possible—you can’t afford a lackluster sales page.
5. Honor your top clients and/or most active subscribers
Segmenting your email list lets you see different groups of people on your list.
Like those who purchase the most of your products. And those who open every email you send.
This Cyber Monday, make use of these different segments.
Sort through your list and look for groups of people who are always there to support your business. Consider rewarding these subscribers on Cyber Monday to further build loyalty with them.
Here are a few ways to honor your top subscribers/clients:
- Offer them an extended sale that lasts a few extra days
- Give them early bird access to your Cyber Monday sale
- Give them an exclusive discount that nobody else gets
- Set up a VIP sale just for them
- Give them something for free with their purchase
- Send a personalized thank you note
Your top subscribers will appreciate getting something a little extra this Cyber Monday.
Get ready to thrive with your Cyber Monday emails
Cyber Monday is a great way to get more customers, celebrate the customers you already have, and end the year on a high note.
You can have your entire Cyber Monday campaign mapped out and scheduled with Kit in a few short hours.
Then, when the big day arrives, you can sit back, relax, and enjoy some shopping without worrying about your business.
So, what are you waiting for? Sign up for free and schedule your Cyber Monday emails today.
