In this Article
You’re on a mission to learn how to grow your email list without spending a ton of money.
Good news—there are plenty of free ways to drive email list growth.
Better news—this guide has 35 ways to do just that.
What is an email list?
An email list is a collection of email addresses of people and businesses who signed up to receive emails from you.
For example, imagine you’re a food blogger who wants to tell as many people as possible about your recipes. Everyone who wants to receive your emails would give you their email address, and then you’d send your new recipes to everyone who said they wanted to hear from you.
How do email lists work?
Your email list works based on permission. When someone gives you their email address to sign up for your newsletter, that person becomes a subscriber. Once the subscriber permits you to email them, you include them in your email marketing campaigns.
You don’t have to remember everyone on your list or keep a piece of paper at your desk, though. Your email marketing software collects your subscriber’s email addresses and keeps track of them.
Are email lists still relevant?
Yes! More than a million creators built email lists in 2022 with Kit. They sent 21,723,377,414 emails, which is equivalent to 689 emails every second. Email lists are a great way to build and communicate with an audience. Plus, email lists increase sales for online businesses. For example, Terry Rice uses an email list to connect with business consultants who want to grow their business, promote his courses, and attract consulting and speaking opportunities.
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Online business owners like Terry Rice use email lists to build an audience and make money.
Why is it important to build and grow an email list?
As you build and grow an email list, the more potential customers and community members you have a direct line of communication with. In short—more subscribers equals more connections and sales.
Building an email list means you add subscribers, which are people that want to receive your emails. It’s a bit like growing a social media following, except email marketing is more personal (and less susceptible to ever-changing algorithms).
Here are a few reasons why growing an email list is important.
You can nurture leads into paying customers
Only some people who visit your website or social media profile are immediately ready to buy. But that doesn’t mean they won’t eventually be ready!
Without a list, you might lose out on potential clients or customers just because they found you at the wrong time. But when you collect their email address, you get to show up in their inbox regularly to educate them until they are ready to buy.
The power of email marketing to increase sales isn’t just a theory or a wish—it’s a fact. Shelby Abrahamsen uses email to drive more than 80% of sales on her site Little Coffee Fox.
You can control communication 100% with your audience
Unlike every other type of marketing (except possibly SMS), email marketing is direct…and there are no gatekeepers or algorithms to contend with.
You send an email. It lands in your subscriber’s inbox. They read it. You send another one continuing the conversation. They read it. (And if they don’t read it? You can see that and send a different message they might open instead!)
Email lets you control the order of information you send to your audience, monitor who sees it, and then adjust communication with specific subscribers or groups of subscribers accordingly.
Email marketing allows you to create strategic journeys that guide subscribers into taking action, like buying a product or signing up for a live session.
Compare this to other forms of marketing, such as social media marketing. For example, imagine you plan a series of educational posts on Instagram. No matter how much work you put into creating the posts, you don’t know who saw them, which makes it challenging to rely on your marketing for consistent sales.
Finally, your email list is forever yours. Email service providers don’t block or delete entire accounts like social media companies. Even if Facebook, Inc. suddenly dissolved, you wouldn’t lose any of your audience.
Email marketing is easier for busy creators to manage
Running a business as a creator often means deciding what is worth your time. When it comes to marketing, you ideally want to find a groove that requires the least amount of time and effort for the most results.
Email is the answer. Here’s why:
- You never have to keep up with ever-changing social media algorithms
- You can write them as long or as short as you like
- 100% text-based emails (with no visual elements) can still be effective, so you don’t have to spend time creating graphics unless you want to
- You can use email templates to create beautiful designs quickly
- You can create emails in batches and schedule them in advance
- You can use automations to send emails to the right people at the right time automatically
Email marketing has a proven high ROI
On average, businesses earn $36 in sales for every $1 they invest in email marketing. That’s like putting a dollar into a vending machine and getting a stack of money in the drop box instead of a snack.
While email marketing isn’t an automatic fast pass to financial security, a whole community of creators uses email marketing to make a living online. The creator economy middle class is a group of individuals with annual revenue between $50,000-$150,000. Our survey of nearly 3,000 creators revealed that 22% of creators fell into the ‘middle class’ category.
Email marketing is an affordable way to deliver personal messages to many people without spending all day at the computer. For example, Marie Poulin uses email marketing to grow and manage her $ 40,000-a-month business.
There are little to no startup costs
Your email marketing cost can start as low as $0 a month. All you need to start growing your email marketing list is email marketing software and a way to capture email addresses, like a landing page. You don’t need marketing collateral, a team, or an expert to get started. Since email marketing tools like Kit often have free plans, you can get started without spending any money.
If you have ten minutes, you can start an email list
More than a million creators use Kit to grow their email lists and make money online. Want to be next? It only takes a few minutes.
What is the best free way for creators to grow a quality email list?
There are four steps creators should follow to grow a quality email list:
- Create an incentive
- Give people a place to sign up
- Promote your work on free channels
- Engage with email subscribers long-term
If you have a goal to grow your email list this year you’re in good company since 22% of creators said growing their list is their top priority.
Let’s dig deeper into creating a freebie, setting up an email signup form, driving traffic to your landing page, and maintaining your email list.
Step #1 – Create an irresistible incentive for signing up for your list
If you want to grow your email list quickly, you should create an incentive. Giving people something, like a free ebook or a discount, in exchange for their email address makes them more excited to sign up.
Create a lead magnet
A lead magnet is a free resource people access once they sign up for your newsletter, like a short ebook, checklist, template, or collection of resources. For example, Not So Wimpy Teacher shares their favorite grammar games for elementary students when someone signs up for their email list.
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Lead magnets are essential to growing your email list for free quickly. Image via Not So Wimpy Teacher.
Lead magnets work well for these creators:
- Travel bloggers
- Teachers
- Coaches
- Bloggers
- Influencers
- Designers
- Bookkeepers
- Photographers
- Writer
- Artist
- Podcasters
- Musicians
- Marketers
Provide an email course
An email course is a series of emails sent over a period of time, like a week or month, that teach a topic. For example, Monica Lent tested her niche idea by launching a 7-day email course that taught web developers the basics of SEO and writing.
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Email courses deliver incentive content slowly to step subscribers through the process. Image via Monica Lent.
Email courses work well for these creators:
- Consultants
- Coaches
- Bloggers
- Chefs
- Illustrators
- Journalists
- Marketers
- Artists
- Makers
- Authors
Offer a discount
Instead of creating a new freebie to grow your email list, you can offer a discount on existing products or services as an incentive. For example, the Weathered Wood Home store offers 15% off a subscriber’s first order in exchange for signing up for their mailing list.
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Discounts work well for physical or digital products and services. Image via Weathered Wood Home.
Discounts work well for these creators:
- Makers
- Artists
- Streamers
- Authors
- Food bloggers
- Coaches
- Bloggers
- Marketers
- Bloggers
Host a webinar, workshop, or masterclass
If you like creating videos or hosting events, you can share a webinar, workshop, or masterclass with new subscribers. You can promote free access to a live event or share a pre-recorded webinar as soon as someone signs up. For example, Kinda Cosy hosted a webinar to teach subscribers how to speak English confidently.
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Video content lead magnets can be live or pre-recorded. Image via Kinda Cosy.
Trainings work well for these creators:
- Coaches
- Consultants
- Developers
- Artists
- Chefs
- Educators
- Influencers
- Designers
- Makers
- Musicians
- Filmmakers
- Athletes
Create a quiz
If you’ve ever taken a personality quiz, then you know how fun they can be. A lead magnet quiz lets people learn something about themselves in exchange for signing up for your email list. Lead magnet quizzes can be lucrative—Elizabeth McCravy made $65k with a personality quiz.
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Quizzes are fun and interactive email incentives. Image via Elizabeth McCravy.
Quizzes work well for these creators:
- Bloggers
- Teachers
- Coaches
- Marketers
- Consultants
- Artists
- Influencers
- Writers
Step #2 – Setup landing pages or opt-in forms to capture traffic
After you create an incentive for new subscribers, you have to set up a place for them to sign up. You can create a dedicated landing page for the freebie or include an opt-in form on your website.
Showcase your incentive on a landing page
A landing page is the best way to grow your email list without a website since you can use a tool like Kit to host it. Each landing page should focus on a single incentive, like Michele K. Lyman’s meditation guide landing page.
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Your landing page should explain what subscribers will get and how it will impact them. Image via Michele K. Lyman.
Put a spotlight on your offering with an opt-in form
If you have a website, you can add an opt-in form to any page. For example, you can include an opt-in form for a related resource on a blog post. Voiceover coach Carrie Olsen has an opt-in form for her lead magnet quiz on a blog post about voice acting lessons.
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Promoting related lead magnets on blog posts makes the incentive more relevant for readers. Image via Carrie Olsen.
Step #3 – Promote incentives to drive traffic to your landing page
You don’t need a massive audience to make money as a creator. What you do need is a bit of patience and persistence. Promoting your online course, ebook, or service across a few channels consistently can have a big payoff in the long run.
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Whatever the channel, driving traffic to your landing page is about providing value to the right audience. While paid marketing helps scale your business, we’ll focus on free promotion tactics today.
How to grow your email list for Facebook
Facebook has nearly 3 billion active users, and 25% of creators use the social media platform to grow their audience. Here are a few ideas to market your landing page on Facebook.
1. Share your incentive in a Facebook post
It’s tempting to share a link to your landing page on Facebook and call it a day, but there’s so much more potential than that. Aim to use social media as a two-way conversation by posing questions for followers and engaging with their responses. When you do share content and resources, include a preview of the tips in your Facebook post.
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When you share a landing page or blog post, summarize what a reader will learn to pique their interest. Image via Productive Blogging.
2. Create your own Facebook community
If you want to take social media a step further, you can create your own Facebook group focused on a topic. Having your own community gives you a little more control than visiting other forums. Plus, you may be the only one allowed to promote resources there routinely.
Engaging in your community will be similar to the Facebook strategies we mentioned earlier. When it’s time to promote something, create a new landing page for each offer.
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Themed days make it easier to decide what to post and give members a chance to promote themselves occasionally. Image via Freedom Seekers.
3. Market your landing page in a Facebook photo description
Another great place to add your landing page link is in the description of your photos. Since people are likely to go to your Facebook page and click on your profile photo or cover photo, it creates an opportunity for you to explain your offer and convert more followers into subscribers.
4. Drive traffic to your landing page with a Facebook Live stream
Facebook live streams are a great way to connect with your audience while promoting your email list. Talk about a single topic or use the live stream as a Q&A and then link to your landing page in the comments or video description. For example, Daphne Lagredelle uses live streams to promote her six-figure coaching business.
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Daphne shares tips on Facebook live streams and links to her Patreon. Image via Daphne Lagredelle.
How to grow your email list for Instagram
Nearly 60% of full-time creators grew their audience through Instagram in 2021—here are ideas on how to promote your landing page for free on Instagram.
5. Promote your landing page in your Instagram bio
Your Instagram bio should have a link to your website or landing page, and it’s even better if it mentions your incentive specifically. For example, Chris Legaspi mentions his free drawing and painting lessons in his Instagram bio.
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Use your Instagram bio to introduce yourself and promote your landing page. Image via Chris Legaspi.
6. Drive traffic to your landing page Inside Instagram stories
In addition to adding links to your Instagram profile, you can add links to your Instagram stories.
All you need to do is record a simple video or upload a photo inside your stories and locate the link icon in the upper right-hand corner. Then you can copy and paste your landing page
7. Mention your incentive in post copy
Instagram is where you’re likely to see creators sharing their day-to-day life. Blogger Christabella Travels shares photos of herself in exciting locations with captions about what she’s learned as a digital nomad.
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Beautiful images catch attention on Instagram, and then you can use the description to share information related to your landing page. Image via Christabelle Travels.
When it’s time to promote a landing page for her course, she offers tips as a preview and directs people to the link in her bio. Her free ebook and paid course are all linked in a Linktree, which means her Instagram drives landing page traffic anytime someone checks out her bio.
8. Build anticipation with a pinned post
Instead of including a link to your landing page, you can pin a carousel post that ends with a call to action to DM you for more info. While responding to each person and sending them a link takes a bit more work, it might make readers more curious than a standalone link.
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Carousel Instagram posts give you more space to share your thoughts. Image via Nikki Lou Clark.
How to grow your email list for Pinterest
While creators don’t as widely use Pinterest compared to Facebook or Instagram, it’s still a great free place to grow your email list.
9. In a group board
One benefit of using Pinterest is that you can pin your landing page link multiple times without being too spammy. Using Pinterest group boards and pin schedulers to pin your landing page in different places is best. You’ll be able to reach new audiences and do it all on autopilot!
10. Promote each new blog post
Gaining blog post traffic from search engines is a great goal, but it shouldn’t be your sole strategy. Instead, you can actively promote content on Pinterest by creating eye-catching graphics. House of Creators makes a pin for each new blog post and includes a link to a free ebook in their profile’s bio.
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Share your pins to boards grouped by topic and monitor analytics to see which designs perform best. Image via House of Creators.
How to grow your email list for X/Twitter
X/Twitter had 368 million monthly users in 2022 and is free to use, which makes it a great place to connect with a global audience.
11. In a Tweet
X/Twitter only gives you 280 characters to speak your mind, so it’s best for sharing quick thoughts and lessons. If you want to expand on an idea, try creating a thread of tweets. Or, take a two-step approach as Latesha Byrd does.
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You can use the momentum from popular tweets to promote related content. Image via Latesha Byrd.
First, she tweeted a quick thought about resumes that garnered engagement. Then, she replied to the tweet with a link to her resource for job hunters. If a post resonates, you could update the headline on your landing page to match the message.
12. In your X/Twitter profile
Your X/Twitter profile bio is another excellent place to include a link to your email landing page since everyone who visits your profile will see it front and center.
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You should include a link to your email list, landing page, or website in your X/Twitter bio. Image via Jay Clouse.
13. In a pinned Tweet
Another way to ensure everyone who visits your X/Twitter profile sees your lead magnet or newsletter is to include it in a pinned tweet.
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Pinned tweets ensure that everyone who visits your X/Twitter page sees your incentive. Image via Samar Owais.
How to grow your email list for TikTok
41% of creators put out short videos in 2021—were you part of that group? If you want to use short videos to grow your email list, TikTok is a great place to start.
14. In your bio
You can link to a single landing page in your TikTok bio or direct traffic to a hub page with all of your links.
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Social media landing pages let you promote multiple links in your posts without updating the link in your bio. Image via Maker & Moxie.
15. In a TikTok video
There are countless ways to promote your email list and landing page with TikTok videos. For example, you can show behind the scenes creating the incentive, discuss one tip from your lead magnet, share a client or customer story, or talk about a problem your lead magnet can solve.
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Your TikTok videos should promote your email list, content, process, and personality. Image via Hollie Arnett.
16. In a video response
Video responses to questions are another useful way to promote your products and email list on TikTok. For example, Sam of bodysamantix uses a short video to answer a question about her fitness program.
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TikTok lets you respond to community questions through video. Image via bodysamantix.
How to grow your email list using YouTube
Did you know that YouTube is the second largest search engine in the world? You may also have noticed that Google prioritizes videos when searching for keywords on its platform. That’s because Google owns YouTube, so it’s a no-brainer to use this platform to increase traffic to your landing page.
17. With a video
All you need to do is create your own YouTube account and upload a video of you discussing a topic similar to your landing page offer. We can see how this works in action by watching Simon Servida’s YouTube video example.
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You can add your landing page to your YouTube description copy. Image via Servida Music.
In a YouTube video that features music production and drum beat tips, Simon includes a link to his Kit landing page that offers a free drum kit to new subscribers.
Since Simon has over 690,000 YouTube subscribers (whoa!), adding his landing page link to the video’s description is a brilliant way to use his thriving YouTube channel to build an active list of loyal email subscribers.
18. YouTube Card at the end of the videos
Other ways to add links to your YouTube videos include cards that pop up in the corner of your video as it plays or in end screen cards.
19. In YouTube channel community posts
Your YouTube channel’s ‘community’ tab is like a social feed where you can post updates about new content, promote your landing page, or build excitement for an upcoming freebie.
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Promote your lead magnets and new content with YouTube Community posts. Image via CharliMarieTV.
20. YouTube live streams
Similar to Facebook live streams, you can chat with your community with a YouTube live stream to promote your landing page.
How to grow your email list using your website
Suppose you direct all of your social media traffic to your website. In that case, you can turn around and funnel website traffic to your email list landing page.
21. Content Upgrade
Content upgrades are incentives related to a blog post, like a free recipe ebook on a post about how you save time on weeknight meals. You can mention the incentive within the blog post, then include an opt-in form at the end.
22. A sidebar in your blog posts
If you have a lead magnet that most of your audience will want, you can include a link to it in the sidebar of your blog posts.
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Your blog sidebar can drive traffic to your most popular landing pages. Image via Bernadette Marciniak.
23. An announcement bar or banner
Another option for promoting your freebie is to include a banner on the main page of your website.
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Lead magnet banners need a headline, a short description, and a place to enter an email address. Image via Shine with Natasha.
24. An exit intent popup
Exit-intent popups are opt-in boxes that appear just before someone leaves your website as a final effort to catch their attention and grow your email list.
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Exit intent popups appear when someone is about to close out of your website. Image via Sarah Henson.
25. In your website footer or top navigation
You can include a link in your website navigation if you want to make your free newsletter incentive stand out.
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You can promote your landing page or lead magnet in your website’s navigation. Image via Fearless CEO.
How to grow your email list with your newsletter
So far, we’ve explored ways to grow your email list through social media and your website. You can use your newsletter, too!
26. Add a share button
Adding a social share button to your emails makes it easy for subscribers to pass your email to their friends. You can even ask them to forward the message through email if they know someone who would enjoy it.
27. Newsletter referral program
If you want to take newsletter growth a step further than a social share button, you can incentivize subscribers with a newsletter referral program. Sparkloop is a newsletter referral program that increases creator email list growth by 35%.
28. Mention your landing page in an email
“Wait, I thought you used landing pages to feed your email marketing funnel? How could it work in the opposite direction?”
While it’s true that you often use landing pages to widen your audience, they’re also useful for deepening relationships. Imagine you have a segment of readers who have been loving your blog posts on a particular topic. If you share a landing page for your ebook that can help them finally get over the hurdle they’ve been facing, they’ll likely check it out.
Jessica Abel uses an email to direct attention to the waitlist landing page of her Creative Focus Workshop in the examples below. The email calls attention to her audience’s challenges and shares students’ stories and tips.
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Email automations promoting your courses can run all the time, whether your product is live or on a waitlist. Image via Jessica Abel
Since the landing page relates to the very problems Jessica’s subscribers signed up to learn about, promoting the workshop there is a natural fit.
Other ways to market your landing pages to grow your email list for free
Now for the miscellaneous category—here are bonus ways to grow your email list for free.
29. Online forums
Online forums and discussion boards are handy for both market research and promotion. To research, see which questions and topics come up most often. For promotion, aim to make your resource complementary to your post and not your sole reason for showing up. You should engage with the community outside your advertising to avoid setting off ‘salesy’ alarms.
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Forum posts should have a mix of promotion, value, and engagement with the community. Image via LSAT Hacks.
Platforms for your niche are more likely to have interested readers. A perfect example of this is LSAT Hacks’ Reddit post. They include a CTA for their newsletter at the beginning and then share insights and resources for anyone interested. There are forums and communities for parents, dog owners, canoe makers, and just about anything else you can think of. Making your landing page copy actionable and memorable helps seal the deal.
30. SEO
Content is a great (and free!) way to share your expertise with new people. Creating high-quality pieces focused on the keywords potential subscribers are looking for helps you rank on search engines. It’s best to check that your content and landing pages work well across all devices for the best experience.
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Choose blog posts related to your resource to promote your landing page on. Image via Tessie Fay.
Then, link to your landing page as the next step for readers. Don’t forget about the SEO on your landing page to maximize searchable opportunities! You can even use blog posts to repurpose video content like Tessie Fay did in the example above.
31. Reach out directly
Building genuine human connections is one of the best ways to grow your business. Doing things that don’t scale is a method used by creators and companies alike, where they take a hands-on approach to make a more significant impact.
While automation is wonderful, reaching out to people you think you can help, admire, or have joined your list establishes one-on-one relationships.
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The Kit Community allows creators to ask questions and share their learning. Image via Kit Community.
Here are a few ways to use one-on-one relationships to learn about your business and drive traffic to your landing page:
- Start conversations with followers and subscribers, learn about their problems, and suggest solutions
- Reach out to creators you admire to collaborate with or learn from
- Participate in the Kit Community to learn from and be inspired by fellow creators
32. Be a podcast guest
Another for driving traffic to your landing page is to get involved with podcasts. Hosting or appearing on a podcast gets your story and perspective in front of an interested audience. Plus, guests typically have a chance to shout out their website and product on the podcast’s website.
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Having a podcast exposes you to a new audience (and it’s fun!). Image via Jay Clouse.
33. Host a podcast
Alternatively, suppose you host your own podcast. In that case, you can place your landing page link into your podcast notes so listeners can easily access your landing page and sign up. Ryan, the podcast host behind The Prolific Writer show, includes a landing page link to his email list inside each episode’s podcast notes.
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The Prolific Writer’s landing page example in podcast notes. Image via The Prolific Writer
34. Joint marketing webinar or live stream
If you find a creator with a similar audience, try teaming up to host joint webinars or live streams to promote both of your landing pages.
35. Attend events
Create a landing page specific to an event you are speaking at or attending so you can engage with other attendees afterward. You can also add a relevant freebie to the event topic, so people want to sign up for your list even more.
If you decide to host a conference or retreat, creating a landing page that acts as a waitlist for your event will be a great way to engage with potential attendees and earn their trust.
Step #4 – Maintain and engage email subscribers long term
Each new subscriber is an opportunity to connect, learn, and grow; your email marketing effort should reflect that. Here are a few tips for maintaining a high-quality email list.
Create a welcome sequence
A welcome email sequence is a place to introduce yourself to new subscribers, thank them for joining you, and let them know what to expect. An email list without a welcome sequence feels like showing yourself into someone’s house. Sure, you make it to the same place, but it’s much nicer when someone greets you. We have a welcome email series template if you’re unsure what to say.
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You can use a single welcome sequence or create tailored versions for each lead magnet.
Send consistent, valuable content
Why would someone remain on your list if you weren’t providing value?
Your goal should always be to share something that will improve your subscribers’ days, whether it’s a story, lesson, or something else.
Here are some quick tips for ensuring value with every email:
- Write content with a narrow focus instead of jumping from topic to topic
- Be original instead of rehashing others’ content
- Pay attention to what your audience wants by tracking open rates and clicks
- Don’t just be promotional; give value more than you sell
- Use subscriber surveys to learn what people want to see
Clean your subscriber list
Cleaning your list means removing subscribers who are no longer opening your emails. Cleaning your list is important because it ensures that your data about what your subscribers want is accurate and because it keeps open rates high.
Before removing inactive subscribers, you can always try to re-engage them by asking if they’d like to stay on your list. If they don’t respond, it’s pretty clear they have disengaged entirely for some reason, and you can remove them.
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A cold subscriber re-engagement automation makes it quick and easy to clean your list.
Segment your audience
Segmentation means dividing your subscribers into groups based on behavior, type, or how they joined. For example, you might segment your audience by customer avatar, or by who joined from a webinar you did vs. those that joined from an opt-in form.
Segmenting your list helps you retain subscribers because it allows you to send highly relevant emails to each type of subscriber group. And the more relevant the content is for someone, the less likely they will be to unsubscribe.
Need proof? Segmented messages have a 14.32% higher open rate!
Track what’s working
A surefire way to keep subscribers engaged is to pay attention to what types of emails are being opened and responded to the most–and then do more of that.
Email marketing analytics you should pay attention to include:
- Open rate
- Click rate
- Conversion rate
- Subscriber score
- Unsubscribe rate
Mistakes to avoid when building and growing an email list
When you have big dreams, it’s easy to get caught up in the idea that growing a massive email list as fast as possible by whatever means is worth it. We’re here to tell you it’s not. Growing an audience takes time, but doing it right is worth it.
Here are a few mistakes to avoid if you want to build a profitable email list and ensure your emails make it to the inbox.
Should I buy an email list?
No, don’t buy an email list. Using free tools to grow a dedicated audience will pay off in the long run, so you shouldn’t waste your money buying an email list.
Email lists aren’t worth buying because they:
- Could have outdated email addresses
- Might not include your target audience members
- Don’t get permission from subscribers to hear from you
Never spam your list
You should always treat your subscribers the way you want to be treated, which means only sending honest, valuable content. Don’t spam subscribers with money-grabbing schemes, outlandish claims, or excessive amounts of email.
Using your private Gmail email to build your list instead of an email marketing tool
Promise us you won’t use your private email account to communicate with your email list, okay? Email marketing tools like Kit are made specifically for collecting permission from subscribers and sending newsletters, and personal email accounts are not. Using a private email account to build your email list harms your deliverability. It can even go against laws and email provider rules.
Since getting started with Kit is free and easy, there’s no reason not to grow your email list the right way.
Thinking that more email subscribers is better
While more subscribers can mean more potential customers, email list quality is just as (if not more) important than quantity. Small email lists can still be profitable, like Louis Nichols making $20,200 on a launch with 19 subscribers. Having an extra large email list is rare, with only 3% of creators having more than 10,000 email subscribers.
Number of Kit creators by list size
- 10,000+ – 9,403
- 5000-9999 – 6,392
- 2500-4999 – 10,634
- 1000-2499 – 17,279
- 500 – 999 – 22,916
- 250-499 – 20,060
- 100 – 249 – 25,996
- 1-99 – 198,602
Not realizing how valuable a quality email list is
New social media platforms and trends come and go, but email is a consistently valuable platform for online businesses.
How much is an email list worth? An email list can drive tens or hundreds of thousands of dollars for your online business. Here are just a few examples:
- Daren Smith grew his $85,000+ business with under 10 hours per week with Kit
- Corey Haines used an email list with 300 subscribers to make $25,000 from products
- Justin Moore had a $40K course launch using an email list
Ready to start growing your email list for free?
Email is full of opportunities for creators. Hopefully, this article has given you a great starting place for creating and growing your list.
To get started, the first thing you need is an effective service provider built just for creators like you.
Grow your email list—and your online business—this year with a free Kit account.