Coming soon landing pages: 10 examples and tips to create buzz for your next launch

As a creator, you’re always thinking up new ideas to excite, educate, and inspire your audience. But no one likes to launch a new product or service to crickets.

Before you release your next big thing, it’s a smart idea to build anticipation for it. That’s what coming soon landing pages do for you.

In this article, we’ll discuss what a coming soon landing page is, share how to create one, and showcase ten excellent coming soon landing page examples you can learn from.

What is a coming soon landing page?

A coming soon landing page is a dedicated promotional page that announces and builds anticipation for a forthcoming website, product, or service. Coming soon pages typically collect contact information by encouraging visitors to sign up for a reminder when the promised product or service launches.

These landing pages are sometimes called pre-launch landing pages or waitlist landing pages and usually include a brief preview of the expected offering.

How creators use coming soon pages for their marketing

Coming soon landing pages present a wonderful opportunity to build an audience for email marketing.

With your prelaunch landing pages, you can collect information and grow your mailing list. Once they’re on the list, it’s easy to build a trusting relationship with them and reach out periodically to market even more products or services.

You might be wondering why email marketing is better for generating launch buzz than social media.

One benefit is that it’s a direct line of communication with your people—no need to wrangle ever-changing social media algorithms that keep you from reaching your entire audience.

It’s also easier to sell to a warm audience than a cold one. A coming soon landing page allows you to collect contact information from warm leads who are interested in your offer and want to hear from you.

Not sure where a pre-launch landing page would fit in your business? You can use coming soon pages to:

• Start building an email list: Tell visitors your website is coming soon and collect contact information to notify them when it’s ready. Your landing page can also include your social media profile, which is a great way for visitors to stay in touch before your website is up and running.
• Test new ideas for products or services: Ask visitors to express interest in an idea by signing up or completing a survey. Then you can choose a pre-decided number of sign-ups or positive survey responses as a validation point.
• Get people to join your waitlist: Waitlist landing pages make it easy to build a list of potential clients even before your business—training, event, course, or product—officially launches.
• Build a sense of urgency: Asking people to join a waitlist suggests that your product or services are in demand. Using extra features like a countdown timer shows that the offer is only temporarily available. Both additions encourage more signups sooner.

How do you write coming soon content?

Writing landing page copy can be challenging if you aren’t a copywriter. It’s tough to find the right words to share about your offering and ensure that your message is received as intended.

Thankfully, with the tips in this section, you won’t have to hire or pretend to be a professional copywriter to build a persuasive coming soon page. One key thing is your coming soon landing page should only be one page long.

There are four basic elements of a solid coming soon page:

• A headline that confirms what’s in the making: Your headline is often the first thing someone sees when they visit your coming soon landing page. You should make it pop. The message of your headline should be concise and clear—not overly clever.
• Informative but not too detailed copy: Most people will be signing up for your email list because they want to be notified when you launch, but you can also use your description copy to explain what will happen when they sign up. Tell them why it’s worth signing up.
• Imagery that confirms the written content: You can use branded photography, personal headshots, your brand logo, stock imagery, illustrations, and any variety of graphic elements to make your coming soon landing page stand out. Just make sure the photos or graphics you select align with your landing page message.
• CTA button that seals the deal: Your CTA button should be easy to find with clear language as to what will happen when someone signs up. If you can create a CTA button with a high-contrasted color that stands out on your coming soon landing page—even better!

How to create coming soon, waitlist, or pre-launch landing pages

If you’ve never created a landing page before, you might naturally be intimidated by the idea. With Kit, learning how to build a landing page is easier than you think.

You can also find free coming soon landing page templates, so you don’t have to create from scratch.

10 creator examples of coming soon pages + what they do to amplify their results

If your pre-launch page has the four key elements listed above and is one-page long, you’ve got the basics down.

For more waitlist landing page inspiration, we’ve gathered 10 examples of Coming Soon landing pages from creators who’ve gone the extra mile with their pre-launch landing pages.

Example #1 – Going Pro Yoga offers a discount or reduced price

The company’s coming soon landing page promotes “an online platform to support yoga teachers” and offers founding members free lifetime membership and access to the platform.

This landing page by Going Pro Yoga works because:

• The headline is upfront about what is coming soon
• The landing page copy gives visitors a sneak peek into the platform’s benefits
• It uses a stand-out CTA button that contrasts with the page background

Takeaway: Consider adding an audience-aligned discount for your first few customers to create buzz about your launch.

Example #2 – In the Bag Kids Crafts adds profile information

Sometimes, people need to see more than a brand or company. Adding information about the person behind the brand can build trust. In the Bag Kids Crafts does this with its coming soon landing page.

This landing page by In the Bag Kids Crafts works because:

• The design elements appeal to the target audience of parents and kids
• It uses concise but detailed copy to showcase what the course includes
• It spotlights the creator behind the brand and highlights her expertise
• It includes a section explaining what the audience can expect at the end of the course

Takeaway: Visitors to course Coming Soon landing pages want to know what the course will help them achieve. Adding this information to your pre-launch landing pages might be just the edge you need to convince them.

Example #3 – Superpath adds links to social media profile

If you have little room for extra profile information, you can add a link to your social media profile instead. This allows for potential conversations with your audience and helps build your social media following too. The Superpath pre-launch landing page does this.

This Coming Soon landing page works because:

• It includes a pre-launch sign up to build the brand’s mailing list
• It features job roles that cater to its audience and prove its value
• There’s also a separate link to sign up to the pre-existing community

Takeaway: You can use coming soon landing pages even if you’ve already partially launched your product like Superpath does. Inviting visitors to reach out to you on social media can foster a relationship between you and your audience, even before you launch.

Example #4 – Lindsay Perro creates scarcity on her landing page

Creating scarcity means emphasizing the limited nature of your product or service. This can be an effective way to encourage sign-ups. Lindsay Perro does this by reminding visitors that her membership program only opens to new intakes once a year.

This waitlist landing page works because:

• The background image matches the offer
• It uses minimal, clear copy
• It highlights the limited nature of the offering using the word “ONCE”

Takeaways: Scarcity works best for service-based offerings because physical and digital products can often be restocked. Coaching capacity or membership slots are harder to increase.

Example #5 – Books ‘n Bush Tea announces a physical business

Coming soon pages are also great for announcing and promoting soon-to-open brick-and-mortar stores. Books n Bush Tea uses a pre-launch landing page when announcing a homegrown bookstore.

This landing page works because:

• The design matches the business and will appeal to its audience
• It uses a headline that gets to the heart of its offering
• The CTA copy makes clear what visitors can expect

Takeaway: If you own a physical business or store, use a coming soon landing page to build buzz online and increase foot traffic on opening day. Decide on one call-to-action for landing page visitors.

Example #6 – Live Work Travel includes a survey

Adding a survey to your landing page can be a nifty way to validate your idea and see how to better meet your audience’s needs. Live Work Travel adds a survey to their waitlist landing page.

This landing page works because:

• It includes a quick survey to help the creator gain insight into her audience’s needs
• The copy is concise, with useful specific details
• It offers early bird pricing for the first 250 subscribers

Takeaway: Surveys for your coming soon landing page work best when they’re short and easy to complete. Longer, complicated surveys can deter potential subscribers.

Example #7 – Mighty Freelancer highlights the features of their course

Although your copy shouldn’t overload visitors with information, it should have pertinent information about your offering. Here’s how Mighty Freelancer provides relevant information about their course.

This landing page works because:

• The design makes the headline stand out
• It includes a photo and the name of the creator behind the course
• It provides necessary information about the course’s content

Takeaway: In addition to stating what the course will help participants achieve, the creator shows that she understands her audience’s needs in the first few paragraphs of copy. This is an excellent way to grab your audience’s attention and build credibility.

Example #8 – The Turn Lab Experience teases with a preview video

Sometimes, text can also take you so far. Speak directly to your landing page visitors with a professional preview video. The Turn Lab Experience uses this on their landing page.

This landing page works because:

• It features a short video (under 2 minutes long) with the course creator
• It includes a section to help readers identify if the course is a good fit for them

Takeaway: Adding a short video to your landing page is especially helpful if you’re announcing a course. Potential students will enjoy seeing your on-camera persona and getting a feel of your delivery style. It also works if you’re selling a product that requires significant investment—a video demo might be the nudge visitors need.

Example #9 – Freelance Writer Grant Academy adds social proof

There’s a reason word-of-mouth referrals work— people trust testimonials from other people. Let your past work speak for you by adding social proof (in the form of testimonials) to your landing page.

This landing page works because:

• It includes a rave testimonial from a past client
• The creator uses scarcity by announcing a limited number of slots
• The signup form also promises a free gift to subscribers

Takeaway: Not just any testimonial will do. Choose detailed testimonials that mention specific positives about your course or product. If past customers can point to a measurable impact in their lives or businesses because of your services, better still!

Example #10 – Abbey Lacroix gives away a great freebie

Coming soon pages are major lead generation opportunities. Boost your chances of scoring contact information by offering a useful incentive or freebie in exchange for signups. That’s what creator Abbey Lacroix does.

This landing page works because:

• The creator adds a link to her Instagram profile
• It features images related to the service offered
• The creator offers two free incentives to encourage signups

Takeaway: Offer freebies related to your product or service. They’ll likely be more valuable than random offerings. You can offer anything from a free digital checklist to a free email course or even a short video excerpt of your course.

Don’t forget to send emails to your waitlist subscribers

You’ve done the hard work of building amazing coming soon landing pages, but what happens after someone signs up for your waitlist or email list on your landing page?

You may not have immediate updates to share with them, but you will want to use this as an opportunity to welcome them into your list.

Here are a few things you can include in your welcome email:

• Thank the subscriber for joining your email community
• Tell them more about yourself and what inspired your upcoming launch
• Give them a status update on where you are in the process (if it makes sense)
• Share when you are planning to launch (if it makes sense)
• Explain why you are so excited about the launch and why they should be too
• Tease that you are going to be sending more sneak peeks in the next few weeks
• Ask your audience a question that relates to your launch to increase email engagement

If you want to go above and beyond, you can turn that welcome email into a nurture email sequence that gives you more of an opportunity to teach your audience what you know. Through the sequence, you’ll educate your audience on niche topics that relate to your offer. That way, you can build trust before your big launch.

We’re rooting for you! Start building your pre-launch landing pages with Kit’s free waitlist landing page templates.

If you haven’t signed up for Kit yet, get started now.