The challenge: expanding beyond word-of-mouth marketing
Before working with Kit, Marie Incontrera, the founder of digital marketing agency Incontrera Consulting, was only growing clientele through referrals.
Then, she heard a few of her peers raving about the results they were getting after placing an ad in Dorie Clark’s newsletter via Kit Ads, which helps creators reach engaged audiences by facilitating partnerships with newsletter creators in a similar niche.
Dorie has been named one of the Top 50 business thinkers in the world, has 71,000 loyal newsletter subscribers, and serves an audience similar to Marie’s.
Marie wanted to expand her growth beyond word-of-mouth marketing and reached out to the Kit team about placing an ad in the network and with Dorie.
The solution: advertise with a newsletter creator who has a similar audience
The first step in the process was for Marie to submit her information to Dorie’s “Sponsor my newsletter” form.
When Marie was accepted into Kit Ads, she got on a quick call with one of our brand representatives, who scheduled her ad in Dorie’s newsletter.
Marie knew this was an experiment, and didn’t hold high expectations outside of learning what the process of placing ads in a newsletter might be like.
She was surprised by the results.

The result: 30x return on investment from newsletter ads
“The first one we did,” Marie explains of her first ad placement, “I got 30 calls booked. I have a high-ticket offering and was able to make a 30x return on investment with the first call.”
Marie placed an ad in another newsletter of Dorie’s and got another ten calls booked.
“When you find the right fit,” Marie says, “you’re going to reach people who already see the value in you and your work. I’ve been able to find people who are already pre-vetted, and they’ve pre-vetted me because I’m recommended by a creator they trust.”