The ultimate guide to newsletter landing pages for creators (+ 10 irresistible examples)

You already know what makes your newsletter great, which people would benefit from signing up, and why.

But they don’t—unless you make it obvious to them.

Landing pages are a successful creator’s secret weapon, and newsletter landing pages are no different. To grow your newsletter, you need your signup page to ‘sell’ it to your target audience.

Why should they sign up to hear from you on a regular basis? You can use your page layout, headline, copy, and imagery to answer that question. Dive in for everything you need to know and 10 fantastic newsletter landing page examples.

What you need to know about newsletter landing pages

We’re starting with everything you need to know about having a successful landing page, including why you need one and what it takes to create it.

What is a newsletter signup landing page?

A newsletter signup landing page is a page with the goal of maximizing newsletter signups, usually over a longer period of time.

There are many ways your newsletter landing page can fit into your overall content, like on a website navigation bar, in social media bios, and in author profiles on websites you write for.

In fact, your landing page link belongs anywhere you mention your newsletter—even if you don’t have a website yet.

Why do creators need a landing page for their newsletter subscribers?

Your newsletter is the bridge between where your audience is right now and where they want to be. The job of your landing page is to help them see your newsletter as the best next step they can take to get closer to their goal.

Here’s what your newsletter landing page will help you achieve:

Turn social media followers into email subscribers

Social media platforms are a mighty opportunity to grow your audience, but they come with a risk: a lack of stability. Facebook and Instagram limit your reach, X/Twitter is in a strange place, TikTok might be banned in the US—the list goes on.

Your newsletter is the ideal place to direct your social media followers to. As you grow your email list, you deepen your relationship with people in your target audience more than superficial social media interactions give you space for.

Provide consistent value to your audience

Your newsletter gets your subscriber used to a specific format and type of value you provide.

Whether you send it weekly or monthly, curate it or send original content, or break it down into themes for each newsletter issue, your landing page lets you communicate this to your subscribers in advance.

Combine that with an informative thank you page and an engaging welcome email, and you’re kicking off an experience your subscribers will remember.

Build your email newsletter before you launch a brand

You don’t need a massive audience to launch your idea—your brand, blog, or business—to the world.

You can start with a simple but effective coming soon landing page that attracts the right people and primes your audience for your upcoming launch.

Even without a fully-fledged content strategy or a product they can buy, you can nurture new subscribers with a consistent newsletter and build connections, excitement, and buzz around what’s coming.

How do I create a landing page for an email list?

To grow your email list, you need a landing page with four essential elements: headline, copy, imagery, and a call-to-action button. Together, these elements need to communicate a clear, consistent message and appeal to a specific type of audience.

The best part? You can create a landing page even without a website. All you need is the purpose for your landing page and the niche or topic of focus—so if you already know you want to promote a newsletter about baking, you’re ready to build.

Instead of creating a landing page from scratch, you can lean on newsletter landing page templates and get started faster.

Essential newsletter subscriber page elements

Let’s dive into the four crucial elements of your newsletter landing page. (If you want to explore each of them in more detail, you’ll love our landing page design guide.)

1. Headline

Your headline needs to make a statement and grab your audience’s attention. Get specific enough to hint what your newsletter is about—for example, “Weekly newsletter for first-time authors” is more appealing than “Newsletter about writing.”

You can also experiment with different headline formats, like questions (“Want to travel full time?”) or action-oriented statements (“Get exclusive access to Notion templates for freelancers”).

2. Description copy

Your landing page copy is the place to go into more detail about your email newsletter and why visitors should sign up for it.

Keep your description copy to a few sentences and address how often you’ll send emails, the niche you cover, and what your audience can expect after signing up.

3. Imagery

People process images much quicker than text, and it’s a great way to subtly show your landing page visitors they’re in the right place once they’re on your page.

You can use a stock photo, a photo of yourself or your products, an illustration, and more. When choosing your imagery, consider your ideal audience member and their goals, what you want them to focus on, and the way your visuals can support what you want to convey on your landing page and with your newsletter.

4. CTA button

Your call-to-action button is the final nudge for your visitor to sign up to your newsletter.

Make it short and focused on taking action. This can be as straightforward as “Join the newsletter” or more focused on excitement, like “Yes, I’m in!”.

Get more inspiration from these 30 call-to-action examples.

4 best practices for newsletter subscriber pages

Before we jump into newsletter landing page examples to get you inspired, let’s go over a few landing page best practices to help you make the most of it:

1. Shorten your landing page link

You’ll share your newsletter landing page in many places, from social media posts to profile descriptions, so you’ll want to make it as branded, visually pleasing, and short as possible.

Use a service like Bitly that lets you shorten your landing page URL and customize it, too. This also helps with tracking clicks to your newsletter page from different platforms.

2. Use a Link Page to give your audience more exposure to your brand

Want to give more valuable content to your potential subscriber than your newsletter landing page allows you to? A Link Page is a fantastic way to do it.

Use it to promote your newsletter or direct visitors to your storefront, a podcast, specific blog posts, a video, and more, simply by linking to it in your social media bios. Making a Link Page is easy with our profile and link page templates.

3. Keep your form fields simple

Make sure your signup form is as simple as possible—we recommend only collecting the person’s first name and email address.

Asking for too many personal details, like their surname, location, or age might overwhelm them. You can always collect more data later on by running a survey.

4. Give a freebie for signing up

One of the best ways to encourage someone to sign up for your newsletter is to give them something valuable in return—something they’d consider paying for—for free.

That’s exactly what a lead magnet does. It will position you as an expert, help you build trust, and convert visitors who were on the fence about signing up.

Our top 10 creator newsletter landing page examples + what makes them great

Some of the most successful creators rely on newsletter landing pages to run a sustainable business. The best part? These are creators just like you, and it’s a strategy you can implement in as little as an hour.

Let’s jump into some of best newsletter landing pages you can draw inspiration from:

Example #1: Author Saraina Whitney

Saraina Whitney is a short story author. She runs a monthly author newsletter, sharing giveaways, writing playlists, inspiring thoughts for writers, and other content exclusive to her newsletter audience.

Why this author newsletter landing page works well:

• A huge injection of personality and soul in the description copy throughout several paragraphs
• Bullet point list of what’s included in each month’s newsletter edition, with additional bolded formatting to make scanning through the list easier
• A hint of a freebie without revealing what it is, which plays into curiosity and the fear of missing out (FOMO)

Example #2: Course creator Lizzie Davey

Lizzie Davey is a freelance writer and the creator behind Copy Revival, where she shares resources for content professionals. She teaches a course called Pitch & Prosper for freelance writers who want to secure high-paying writing clients.

Why this course creator newsletter landing page works well:

• Bold headline that promises a straightforward benefit on a weekly basis
• Graphics and a photo that fit into the website’s color scheme and enhances the flow of the landing page
• A bio that fosters trust and sets Lizzie up as a creator with authority in her field

Example #3: Podcaster Tori Mistick (Wear Wag Repeat)

Tori Mistick is the creator and podcaster behind Wear Wag Repeat, an award-winning media brand that aims to help women live their best life with dogs.

Tori founded Wear Wag Repeat over a decade ago, and her podcast counts over 250 episodes and 100,000 downloads.

Why this podcaster newsletter landing page works well:

• A background image of Tori and one of her dogs over the full width and length of the page
• Unique copy before the signup form (“Join our pet obsessed pack”) followed by an excited “Lemme in!” CTA button text
• A list of the most important links after the opt-in form, including two different “start here” pages for two segments of her audience, the podcast link, and third-party product links

Example #4: YouTuber Ali Abdaal

Ali Abdaal is a YouTuber with over 4 million subscribers, as well as a podcaster and a former doctor. His weekly newsletter goes out to over 200,000 readers and covers practical life advice and productivity tips.

Why this YouTuber newsletter landing page works well:

• An effective visual of the newsletter on a smartphone, hinting to subscribers about the format of the newsletter and the type of value they’ll get
• A funny testimonial right below the CTA button
• A list of previous newsletters below the opt-in form so visitors can see what they’re signing up for

Example #5: Coach Khe Hy (RadReads)

Khe Hy is the creator behind RadReads—an umbrella name under which he publishes blog posts, sends newsletters, and teaches the Supercharge Your Productivity course.

He coined the term $10K work through which he helps his audience lead a joyful, fulfilled, productive life.

Why this coach newsletter landing page works well:

• The entirety of Khe’s work summed up in just two sentences in this landing page description copy
• Two testimonials from readers that enhance trust through their jobs (best-selling author, Psychology Today editor)
• A smiling headshot of Khe creates an instant connection with the reader

Example #6: Artist Chris Legaspi

Chris Legaspi is a professional artist with more than two decades of experience. He’s built a successful career in the entertainment industry and thrives as a writer, speaker, and educator.

He runs Draw With Chris, where he teaches pro tips and techniques to artists who want to level up their careers.

Why this artist newsletter landing page works well:

• Copy that infuses the sense of community and belonging to an inner circle
• Section that goes into more detail on checklists and samples included in the free newsletter subscription
• Multiple signup forms throughout the page to avoid having to scroll up or down to subscribe

Example #7: Photographer Andrew Crome

Andrew Crome is a landscape and documentary family photographer. He offers “day in the life” sessions to families and friends, in which he captures candid, honest, everyday moments.

Andrew also teaches landscape photography through in-person workshops and runs a weekly newsletter with photography tips and checklists.

Why this photographer newsletter landing page works well:

• This newsletter landing page is structured like a personal introduction or a profile page, subtly introducing the option of signing up to the newsletter
• Simplistic design with a smiling headshot and only one form field
• Thanks to links to Andrew’s website and other platforms, this landing page can be shared on its own as it provides enough context about Andrew

Example #8: Designer Sara Brunettini

Sara Brunettini is an independent designer with over a decade of experience in UX design and web development. On top of her newsletter, she runs a YouTube channel with over 11,000 subscribers and offers mentoring sessions to designers.

Sara’s newsletter focuses on the crossover of design and entrepreneurship, offering tips to build a dream design career and balance work and life.

Why this designer newsletter landing page works well:

• A bright, big headshot is placed at the forefront, making an instant connection and emphasizing the unique perspective these emails will be written from
• The big “Join 2K friends” copy points visitors’ attention to the form and CTA button while showing social proof through the number of current subscribers
• Design that’s clean, eye-catching, and memorable

Example #9: Chef Maurizio Leo (The Perfect Loaf)

Maurizio Leo is the creator of The Perfect Loaf, a website dedicated to baking sourdough bread at home. He’s been baking—and running The Perfect Loaf—for over a decade and wrote a book under the same name.

His blog counts hundreds of bread-baking guides, recipes, and tool guides, and his newsletter reaches over 100,000 subscribers.

Why this chef’s newsletter landing page works well:

• Social proof in the number of subscribers that have already joined the email list
• Copy that states the value this newsletter brings, like guides, tricks, and recipes
• A large, high-quality photo of the type of bread subscribers want to be able to bake

Example #10: Blogger Alexandra Jimenez (Travel Fashion Girl)

Alexandra Jimenez is the founder behind the Travel Fashion Girl blog, which she started back in 2012 to document her packing struggles as a woman who wanted to look good while traveling.

Her niche today is that exact crossover of travel and fashion.

Why this blogger newsletter landing page works well:

• An ebook as a lead magnet, presented in a structure that resembles a landing page for a mini-course, with chapters and lessons subscribers will master after going through the content
• A form at the top and the bottom so subscribers don’t miss out
• Succinct copy that mentions specific pain points the target audience experiences

Convert casual visitors into loyal newsletter readers

If you had any excuses to avoid creating a newsletter landing page, those excuses are now gone.

You have the tips, several key elements, and examples of landing pages that have helped creators just like you to grow their newsletters to thousands (and even tens of thousands) of subscribers.

This, in turn, transformed their business. It can transform yours, too—all you need to do is start. Create your newsletter landing page for free in Kit today.