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Here’s the truth. Even seasoned entrepreneurs and online creators sometimes find designing product landing pages a nightmare.
There are many case studies, examples, and blog posts on designing effective landing pages, covering everything from copywriting and landing page builders to design and testing. But most of that advice targets traditional lead generation landing pages for selling software products or services.
Sure, you can apply many of the same principles and ideas. But everyone is doing the same thing: asking for visitors’ contact info or credit card details to start a trial.
But yours doesn’t have to follow the same path.
No matter what you’re selling, a software or shower gel subscription, it’s a lot harder to convince visitors to buy when they can’t pick up your product and experience it for themselves beforehand. So, let’s take a different road and see what high-converting product landing pages look like and how you can create one without pulling your hair out.
Product landing pages: Everything you need to know
In the first instance, product landing pages sound complicated. But you don’t need design or coding skills to create a remarkable product landing page for your digital or physical products.
All you need is a strategically well-flowing landing page that gives you space to send your traffic from other marketing channels, like emails, and convert them into visitors.
This is easier said than done, so let’s break it down.
What is a product landing page?
Truthful to its name, a product landing page is a web page designed to promote or sell a product. You can help users find this link through your social media pages, paid ads, email newsletters, or organic search results.
A product landing page has three purposes:
- Provide detailed information about the product you’re selling/promoting
- Showcase its features and benefits to potential customers
- Encourage visitors to act on the call to action using social proof like customer reviews
What types of products can I sell?
Product landing pages are pretty versatile and can be created for various categories. Let’s look at the four most popular types of product landing pages and what they sell/promote.
- Digital products: Online courses, workshops, ebooks, downloadable guides, and templates.
- SaaS products: Project management tools, information management tools.
- Physical products: eCommerce products and variants of a single product.
- Membership sites: Professional forums, social networking sites, and teaching courses.
How do I create a single product landing page?
Breaking news: you don’t need a full-fledged website to have a landing page.
You can build a landing page from scratch or select the closest fit to your liking from a range of product landing page templates available online. You can then customize it with copy, images, and videos that give your visitors all the information they need to convert into a customer—think of it like a 60-second elevator pitch that grabs attention, provides information, and converts.
What should be on a product landing page?
A laser-focused landing page can help you generate awareness, build interest, and cash in on your ideas without overloading the visitor with too much information.
Let’s look at the five essential elements every product landing page should have, along with actionable tips for creating outstanding designs yourself.
1. A bold, problem-focused headline
Your headline needs to grab attention instantly by addressing the visitors directly, clearly describing the pain points your product will solve, indicating the value it will add to their lives, and conveying the emotion you want to capture.
Your headline is the first thing visitors will see on your landing page. And if it’s vague or too clever-sounding, they might wonder if they’re on the right page and leave before you can spell “SALE.”
2. High-quality imagery and videos of your product
Since humans respond to visual data up to 60,000 times faster than text, well-shot videos and original and creative images are the perfect recipes to attract visitors to your product.
Since your visitors can’t see or experience the product they’re buying, the best way to evoke an emotional response is by providing high-quality images and videos that don’t just show your product in terms of its features or usage but its problem-solving ability and utility.
3. A description of the benefits of your product
Your headline, images, and videos simply provide a trailer for your product, but it’s the body copy that brings it all together to convey value to your visitors and give them just the right amount of information that’ll nudge them toward the purchase. Make it snappy, value-focused, and narrative-driven to create a lasting impact.
4. Social proof, customer reviews, and testimonials
No matter how great your copy is or how well-edited your videos and images are, unless your visitors are convinced they need your product or if it should be their ultimate choice to solve an existing problem, they won’t convert.
By adding elements of social proof to your landing page, like positive customer reviews, with their names and images, and resharing user-generated content (UGC) along with an ongoing countdown of your sales numbers, you can build trust and maximize your visitors’ chance of converting.
5. A strong call to action and pricing information
Once visitors gain trust in your product and are ready to take the next step, you don’t want them bouncing because they don’t know what to do next or where to click.
Make it simple for them by strategically placing calls to action (CTAs) throughout your product landing page. CTAs should include buttons that allow the visitor to purchase the product, enquire about the pricing, explore different packages, or know more about the checkout process.
Great examples of landing pages for products
Now that you know what makes up an outstanding landing page, it’s time to explore some landing page best practices while eyeing for some inspiration. Let’s look at some well-designed digital and physical product landing page examples and why they work well for their audiences.
Digital product landing page examples
If you’re selling a digital product, like an online course, newsletter, ebook, or community subscription, your landing page can make or break your efforts of creating a product in the first place. Let’s dive into some examples of well-performing digital product landing pages and discuss what makes them great.
1. Copyhackers: 10x Freelancer course
If you’re a freelance writer, you must’ve come across Copyhackers while searching for resources to learn how to write better. Their flagship program, 10x Freelancer, has an incredible landing page, which isn’t surprising considering they’re masters in copywriting.
Still, there are some elements that you can pick up to inspire your own.
Their landing page begins with a clear question that taps into the problem most freelancers face: scaling and making their business profitable, followed by a narrative that empathizes with their issues leading them further down the page.
They have strategically included problems *real* freelancers face by adding screenshots of conversations from their community. A great personal touch, which is further solidified with the introduction of the coach in this program and her credibility statements.
There’s plenty of social proof in the form of case studies, testimonial videos, and screenshots with faces and names of freelancers demonstrating how useful this program has been for others who’ve taken them. However, some might complain about the excessive length of the landing page.
2. Ali Abdaal: Creatorpreneur
The words productivity and Ali Abdaal are synonymous. He’s a creator, author, and ex-Doctor who teaches people how to be more productive and lead a happy life. One of his popular courses, Creatorpreneur, has a landing page that matches its reputation.
The product landing page starts with a hero video where Ali directly speaks to the audience and gives snippets into his life as a creator, building trust from the get-go. Further ahead, he talks about his zero-to-one journey, reflecting authenticity and authority while segueing into a section on the challenges creators face, thus empathizing with them.
The second half of the landing page also has a video, this time talking about the course with complementing text, breaking it down even further with expected results, value-add, and testimonials from social proof.
Besides its personalization through the creator’s story and narration, the most impressive aspect of this landing page is how well-balanced and consistent it is, making it a great example.
3. Katelyn Bourgoin: Clarity Calls
Buyer psychology is a fascinating subject for anyone who sells anything. It tells you exactly what your customers think before hitting the purchase button and how you can use it to advance your marketing and sales strategy.
Katelyn has an interesting offering called “Clarity Calls,” which provides a framework for gaining clarity around what your customers actually want and replacing guesswork with that feedback to get better results for your business.
Her landing page is just as quirky and creative as her offering—with a combination of vibrant colors, gifs, witty copy, and the use of emojis.
Besides, instead of blatantly copy-pasting testimonials, Katelyn has paired screenshots of customer reviews from X/Twitter with gifs that truly capture its emotion and enhance the impact of what she’s trying to convey. A good balance of reflecting the value customers can expect while making it a fun read from the start till the end.
4. Steph Taylor: Podcast Course
Color is one of the essential design elements. If used correctly, it can help you create the desired impact on your audience. Steph taps into that color theory on her podcast course landing page with a combination of neutral backgrounds comprising gradients, solid colors, and real-time photos.
Instead of going for the usuals, she picked a pink palette and used it strategically to place call-out boxes to highlight things she wanted her audience to read first. This perfectly complements the colors of her podcast, creating a positive and consistent brand experience for the visitors.
There’s a section in the first half where Steph has mentioned the problem statements of her audience—a great way to empathize and build trust.
By narrating her journey of scaling her podcast to #1 in the Apple Podcasts business charts in the first week by highlighting her mistakes instead of achievements, she shows an authentic side that can click with most visitors.
Overall, it’s a landing page that reflects a warm, fuzzy feeling while giving a boss babe vibe with the course breakdown and testimonials.
5. Monique and Alisha: Rise with Reels course
If you’re a social media user, you’ve probably created or scrolled through reels. And if you’ve wanted to learn reels, you’ve also come across hundreds of courses.
But Monique and Alisha’s Rise with Reels course stands out with a very interactive landing page—gifs, reel snippets, emojis, text animations, illustrations, avatars—you name it, and they’ve used it strategically throughout their landing page.
One of the most interesting aspects of this landing page is the use of high-quality and fun images featuring the course instructors, which oozes energy and excitement. They have focused on the end results their course offers from the get-go—making money through reels.
Since this is a crowded space, they’ve also made it a point to bust some common myths around Instagram reels and clarified how their course is not based on them, thus being outcome-focused.
Lastly, their “Wall of Fame” is a comprehensive gallery of screenshots from their attendees showcasing the results they’ve gotten after the course, which is essentially social proof on steroids.
6. Glo: online self-care classes
When exploring self-care and low-impact fitness solutions, you expect a few things: warm colors, light-hearted copy, and a lot of white space that radiates peace and positivity.
That’s exactly what Glo does.
They offer a mindfulness subscription that gives customers access to over 5,000+ daily live classes, a panel of movement experts, and a community to evoke a sense of belonging.
Their landing page gives a detailed overview of what you can sign up for without crowding your mind with too much content—an often overlooked yet important quality in landing pages.
Their desktop wireframe shows what their product looks like in action, and their section on instructors offers information on each expert, how many classes they’ve instructed to date, and which styles they teach.
Through an emphasis on personalization and the self-paced nature of the offering, along with one pricing plan billed monthly and annually, Glo has an uncluttered landing page that hits the right notes.
Physical product landing page examples
Just like digital products, you can create a landing page for physical products. It can be anything under the sun, from planners and jewelry to skincare products and furniture items. Let’s look at some interesting landing page examples for physical products.
1. Sundae Foam Body Wash
Body wash? Yes.
Foam body wash? Hell yes!
While the brand name “Sundae” for foam body wash is intriguing enough, their landing page goes a step further in making the exploration process fun as well.
With high-quality aesthetic images of the products and color-coded call-out boxes for the products, Sundae has created an impressive landing page that captures the fun element associated with the brand. It emphasizes the vegan and cruelty-free nature of the product and its suitability for all body types to build trust.
Besides buying their signature foam body wash, you can build your bundle of bestseller products or choose from their pre-made bundles, giving visitors plenty of options to purchase the product. Well-shot images of the bright-looking product packaging that complements the colors of the body wash bottles are the cherry on top.
I’d buy it just for the aesthetics!
2. Ugmonk Gather Personal Organization System
Ugmonk has a solution for one of the biggest pet peeves of working people: an unorganized desk and not having things in your workspace the way you need them to be every day.
While the product is unique, allowing you to assemble pieces how you want to suit your desk needs, the landing page makes it even more interesting.
The use of gifs to show how the organizer can be arranged in different ways is a straightforward way to present the product. The creator has also shared their journey of turning a simple idea into a $430,000 product, introducing authenticity in a user’s checkout process.
Overall, it’s a minimalistic landing page, not too fancy but to the point, demonstrating the product in use and how it helps solve a big problem.
3. Onewheel Pint electric self-balancing board
If you’re an adventure junkie or someone who likes to use skateboards and roller skates, you’ve probably heard about self-balancing boards. If not, they’re skateboards but electric that help you travel in different types of terrains with style. Pure thrill-seeking behavior.
Onewheel’s Pint is a self-balancing board with a wheel in the middle. Apart from its exciting features, the landing page does an excellent job of making you interested enough to try this activity. It has a well-shot video showing real users having fun with this product, high-impact music, and user testimonials.
It also makes the product very simple for you to understand if you haven’t come across a similar one before while making its distinctiveness very clear through a benefit-focused breakdown of its features and complementing media.
4. Misen Chef’s Knife
A professional kitchen knife that doesn’t lose its sharpness? Gimme!
But simply saying a knife will stay sharp for longer than the standard ones in the market isn’t enough to make a chef or a kitchen lover who likes to cook like a chef at home swipe their card.
Misen does a brilliant job at combining a landing page with a sales page and centering the narrative around the feature that makes them unique—sharpness.
They use science to validate their claims and simple language backed by real imagery to convince the readers of the same. The brand even takes it a step ahead by drawing a narrative about the hidden benefits behind the features that make it unique and will make cooking even more fun for them—a great example of using storytelling to stir interest in a product.
Brownie points for including a section on why users shouldn’t buy the knife, highlighting why their knife isn’t a good fit for everyone, and so it should be a careful buy that builds trust and shows that the brand cares—a rare yet interesting example of demonstrating the brand personality.
5. Dyson Corrale Hair Straightener
Talk about hair styling products, and Dyson is the first brand that comes to mind.
One of their recent products, Dyson Corrale, is a cordless hair straightener (yes, cordless) and is presented with an outcome-focused landing page.
Although the page starts with a plug to the pricing and different pricing options it offers, chances are it banks on its authority to place the pricing at the start of the landing page itself. However, if you go further down, you’re welcomed with aesthetic images of the hair straightener, its packaging, accessories, and an annotated breakdown of its features.
With clever copy, rich media comprising videos and pictures of hairstyles through the product, a plethora of styling guides, and an insight into the engineering and technology that led to the birth of this product, Dyson does a good job of portraying the behind-the-scenes effort and thought that went into creating the product and building authority.
It also demonstrates the different ways through which it offers support in helping users maximize the product’s utility—a helpful tactic in justifying the high price point of the product, as compared to its competitors.
6. Peloton Bike
Peloton has made cardio at home fun and simple through its bike. Their landing page allows the visitor to envision what it would feel like to use the product, thus providing a more tangible experience through videos of real users, an insight into how the bike can be used, and the support Peloton offers in making cardio a dream through its live classes. They also offer a quiz to find the perfect instructor, thus personalizing your experience and tapping into the belonging emotion by highlighting the community aspect of a Peloton bike: the members’ leadership board.
If you go further down the landing page, you’ll also find a breakdown of every part of the Peloton bike and its functionality and benefits. If you’re still not convinced, they’ve also included different pricing options, the ability to try the bike in-store and get a membership for your whole family.
Turn your landing page into a cash machine
Designing a landing page for your product doesn’t have to be a headache. Save yourself the trouble and get started with your landing page by leveraging templates to start promoting quickly with Kit for free.
Remember to come back to this article for inspiration around copy, media, and narrative positioning to make your landing page an engaging experience for your audience while making it a profitable one for yourself.
