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Issue #2 • February 2017

How to Use Email Marketing to Boost Your Side Hustle

Build Your Audience

Who here knew the exact process to follow when you started your business? From the moment your business was just a twinkle in your eye to the launch of your first product, you never missed a step on a perfect planned path to success. I’m sure no one could raise their hand to that, right?

There are so many variables, failures, mistakes, and obstacles on your journey to building your business. Every day you’re faced with decisions to make and the endless possibilities that result from them. I want to take away as many obstacles as I can to help you get your side hustle going.

So far we’ve taught you how to create a quick and simple website, how to set a budget, and even given you a long list of ideas of what you can do for your side hustle. But once that is all figured out and you’re ready to get going, what’s next? If you’re out there on your own, no one is there to tell you what that next step is. It’s kind of a vague place to be.

If you’re one of our customers or you’ve taken a second to check out what our company is all about, you can probably guess what I’m going to tell you the next step in your side gig business should be: Email marketing.

Email marketing is critical for any side hustle

As a side gigging business owner, your biggest asset is going to be your email list. Emails are the only form of direct communication you have complete control over with your reader. By opting into your list, they’ve given you permission to send information straight to their inbox. I don’t know if you realize it, but that’s a BIG deal. No amount of tweets or Facebook posts can equal that kind of upfront and personal power.

But it’s the automations of email marketing that are the true star. Automation rules are what allow you to perform actions based on settings and conditions that you specify. And as a side gigger, these automations are the time-saver you need.

These funnels, sequences, and triggers help you create an incredible customer experience that can reach a broader audience without having to manually hit the send button over and over again. When used correctly, you can segment your audience and send them extremely targeted messaging which can lead to increased trust, authority, and revenue.

But writing an email sequence to your readers is a lot harder than it sounds no matter how much experience you have in email marketing. Knowing what to say, how to say it, and what to say next is a tricky thing.

So I’m here to make it a little bit easier on you, at least for one thing. Today I’m giving you templates for your Welcome Sequence.

The importance of the welcome sequence

The very first thing your readers should receive from you (after they’ve signed up with their email address through a form) is a welcoming series of emails. This is the best way to introduce yourself and tell your readers about you and your business, why you do what you do, and possibly pitch one of your products or services.

These first few touch points really set the tone for your interaction and continuing relationship, so you want to put your best foot forward. You need to clearly communicate as well as continually provide valuable content. All that will help you create the trust and authority your readers need from you before they're willing to become your customer.

To help you get started, I’ve created two sets of templates for you to use as you welcome a new subscriber. Welcome Series Template #1 (the Beginner Template) is for anyone new to email marketing and who wants a basic sequence. Welcome Series Template #2 (the Advanced Template) is slightly more advanced and uses segmentation.

Now, I can’t tell you exactly what to write because I don’t personally know your business, but I can give you a general outline of what you should put in each email to keep readers engaged and interested. All you’ll need to do is plug in your own content and hit publish.

Ready to create your welcome series sequence?

Get the beginner and advanced welcome email series templates

Download templates

And if you find them helpful, go ahead and hit a share button and send them along to your friends.

Dani Stewart

As a daughter of an entrepreneur, the wife of an entrepreneur, and an entrepreneur herself, Dani has lived and learned all sides of creating and growing businesses. She is excited to bring all that life experience as well as a decade of crafting content to the ConvertKit community. She is a part-time baker, dinner-party planner, and lover of good bourbon living the simple life in Nashville with her husband, Sean.

Experience this issue your way

Download this issue of Tradecraft as a PDF to read and reference at your own pace.

  • Helen Reynolds

    Thank you for this article! It is so helpful! I have just started working on my email list and as the subscribers have come in, my welcome emails have been pretty weak. I am so excited to implement these ideas. (One little editing error in your article, you used “frustration” when you meant “frustrating” I believe.) I am currently doing the 72 hour challenge and anticipating great growth. Thanks again!

    • Dani Stewart (ConvertKit)

      Hey, @disqus_dTbqdYWZSs:disqus! So glad you found it helpful. We’re going to work on creating more templates like this with each new issue we release. Good luck on the 72 hr challenge!

  • These are great templates! Thanks.

    • Dani Stewart (ConvertKit)

      Glad you liked them, @caelanmac:disqus!

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