For Eric, success as a muralist means authenticity in his work. He uses his newsletters and blog to teach his readers exactly how he makes things, breaking it down step by step.
“I wasn’t doing it to get their sales, I was doing it because I really wanted to share.”
- Eric Friedensohn (Aka Efdot), Muralist
Glo transitioned her travel blogger business from helping women travel to helping women see their worth and build their own business. She did this by focusing on promoting her own products through email marketing.
“When I started offering premium products and higher tier items, I realized people make business decisions through email.”
- Glo Atanmo, Blogger & Entrepreneur
Deborah, a goat farming homesteader, uses landing pages to test out new ideas on her audience. And when she finds one that works, she launches a new offering to an engaged and excited audience.
“Fifty people bought my first course right away, and I made $3,000. I thought, ‘Oh my gosh, this is it. This is how you make money online.'"
- Deborah Niemann, Homesteader & Author
After blogging as a style expert for two years, Barron surveyed his email list to find out what questions they had about style. He turned those questions into a small ebook that sold so well that Barron left his job to pursue Effortless Gent full-time.
“Going full-time meant freedom and control. I could work on what I cared about all while earning a living doing it."
- Barron Cuadro, Style Entrepreneur
As a creator, you're full of exciting ideas. In just minutes you can test those ideas on your audience by creating sign up forms or landing pages. Are they subscribing? Then you've got a winning idea.
Building a relationship with those followers is the foundation of your business. Writing great looking emails full of valuable content helps you build trust and shows your expertise.
Once you know your audience and their needs, sending relevant emails about your products and services to the right people at the right time turns the trust you’ve built into sales.