The Grow Your Audience Challenge
September 1-30, 2021

Welcome to your challenge hub!

The Grow Your Audience Challenge Challenge is over!

Keep an eye on the ConvertKit Community for a final update!

Visit the ConvertKit Community
Go tell someone you joined the challenge:

2021 Grow Your Audience Challenge Overview

Check out this video from ConvertKit’s Creator Educator, Angel Marie, to hear a quick overview of how to participate and earn during our challenge.

Get started with ConvertKit

You’ll need a Convertkit account to participate in the challenge and be eligible to win a cash bonus for each milestone you hit. To make the best of your challenge experience and give you the tools to achieve your best results, you can start a 14-day free trial on the ConvertKit Creator plan.

Start free trial

Want to stick to our free plan? That’s alright, too. The choice is yours. Create your free ConvertKit account here .

Challenge Steps


The first step is to create and set up a form or landing page so you can give your audience a place to enter their email address and subscribe to your emails.

1. Set up your landing page

Your landing page is the link you share with your audience and where they enter their email address. To begin, you can choose a landing page template that best suits your needs.

Once you’ve created your landing page, here’s a short intro to our editor and settings. Familiarizing yourself with these settings will help you create your landing page the way you want.

2. Time to create

Ready to customize your landing page templates to fit your brand? With these templates, you can change everything from the background, buttons, colors, texts, and images.

3. Attach your incentive email and lead magnet

The incentive email is the confirmation email—the first email new subscribers to your list will receive. It’s best to customize it to make their first interaction a personal one.

Using a lead magnet to gain new subscribers? The incentive email is also you’ll deliver that freebie to your subscribers.


Once you’ve created your landing page or form, customized it to fit your brand, and created your lead magnet and incentive email, you’re ready to get the word out and collect new subscribers.

We have a library of resources, pre-recorded workshops, and weekly live Q&A sessions that will give you actionable tips and recommendations to help you grow your audience.


No matter if you hit one of our bonus milestones or just make it through this month’s challenge by gaining some new subscribers, you’re still making progress in growing your audience.

Tell us which landing page is performing the best for you.

  • Not sure which email you use for your account? Head to and you'll find it there!
  • Go to your Landing Page, click “Publish”, and copy the Landing Page URL.

How to earn a ConvertKit bonus

We love our creator community and we’re excited to reward as many individual creators as we can.

That’s why we’re giving away bonuses to challenge participants who reach any one of our milestone points between September 1 - 30, 2021. See terms and conditions below.

With every milestone you hit, you gain a new cash bonus! Only new subscribers you’ve added between September 1, 2021 and September 30, 2021 will count toward the challenge milestones.

See full official rules .

New subscribers added tiers
Bonus total


Because we're so excited for you to build a new stream of income with a paid newsletter, we've created a plan to set you up for success. To start, make sure you add all our challenge workshops to your calendar and read through a few of our articles and guides to start learning about paid newsletters today.

Exclusive workshops

The following recorded workshops are designed to help you grow your audience. From optimizing your landing page to growing your list, these training sessions will help you succeed in this challenge.

Creator Educator Angel Marie
Hosted by Angel Marie
Creator Educator at ConvertKit

Workshop #1: The strategies top creators use to build high-converting landing pages

Creating a landing page that grows your email list starts with the work you do before you make the landing page. Find out what those steps are in this workshop.

Workshop #2: How to create and share your landing page in less than 24 hours

Creating a landing page doesn’t take as long as you think it might. Find out what must-haves you should include in your landing page in this workshop.

Workshop #3: 20 ways to grow your list with a landing page

Once you have a landing page, how do you actually grow your list? Learn how to implement list-building strategies to grow an email list of fans and buyers.

Workshop #4: How to set your future sales up for success

As you grow your audience, you want to build trust with them, too. Nurturing your list helps them get familiarized with your content and future products or services. Find out how to write the kinds of emails that both generate an impact and lead to sales in your business.

Weekly Q&As

We will be hosting weekly 1-hour long Q&As to answer any questions you may have. Whether it’s a question about product support or list-building strategy, we will be here to answer them. Already have a question? You can submit any questions in the following forms you have ahead of the upcoming Q&A session.


Week 1 Q&A

Wednesday September 8th at 11:00 AM PDT

Week 2 Q&A

Wednesday September 15th at 11:00 AM PDT

Week 3 Q&A

Wednesday September 22nd at 11:00 AM PDT

Week 4 Q&A

Wednesday September 29th at 11:00 AM PDT

Submit questions

Articles & guides

We’ve also gathered articles from Tradecraft and our Knowledge base that will be valuable points of reference as you create your paid newsletter.

Got questions?

Who is eligible to participate in the challenge?

Everyone in our approved list of countries*! Whether you’re a current customer, you use a different email marketing provider, you’re already on a ConvertKit trial, or even if you’ve used us before and have moved on, we’re here to celebrate all creators. That means we’re keeping this contest wide open for participants.

* See the 2021 Grow your Audience Challenge Terms and Conditions for country eligibility

I’m currently on a ConvertKit trial. Can my time be extended so I can join the challenge?

You can participate in the challenge on any of our plans, including our free plan! If your trial expires and you aren’t ready to upgrade, you can still continue with the challenge.

I’m not a ConvertKit customer. How can I join the challenge?

You can sign up with a ConvertKit Free account. Fill out the form on this page and you’ll be directed to our main challenge page to create your new landing page and get started.

I am a ConvertKit customer. Can I still join the challenge?

Yes, please! Just make sure to use the same email address you used to create your ConvertKit account to join this challenge. That helps us with some behind-the-scenes housekeeping.

How many landing pages can I create?

You can create as many landing pages as you want. BUT the one that helps you gain the most subscribers will be the only one that qualifies in the challenge.

If I make multiple landing pages, can all my subscribers be added up?

No, we will only count the subscribers from the new landing page you’ve created with the highest new subscribers you’ve added during the challenge between 12:00AM PDT September 1, 2021 and 11:59PM PDT September 30, 2021.

Can I qualify for multiple tiers?

Yes! Each milestone you hit is an extra cash bonus unlocked that you add to your bonus total.

Can I use one of my existing landing pages for this challenge?

No, we’ve got some new landing page designs that we’re excited for you to try out, and we want everyone to start on the same page with a fresh new landing page. So as long as you’ve created your landing page after you signed up for this challenge, we’ll count subscribers gained on or after September 1, 2021 toward your bonus calculation.

Can I join mid-challenge?

We’ll keep the registration open until the end of the first week of the challenge on September 7, 2021 at 11:59PM PDT. We want to make sure you have enough time in the challenge to succeed. If you can’t commit to this challenge, don’t worry—we will host another one soon! But if you’re looking to kickstart your list build, there’s no better time than now to do it!

When can I access my ConvertKit account?

As soon as you sign up! Jump on in and start playing around with our landing page templates. But remember, only subscribers added to your highest generating new landing page between 12:00AM PDT September 1, 2021 and 11:59PM PDT September 30, 2021 will count towards your milestone bonuses.

What if I’ve never built a landing page or even tried email marketing?

Don’t worry! We’d never throw you into the deep end without a floatie.

The challenge provides you with pre-recorded workshops on the step-by-step instructions you’ll need along the way. We’ll also provide some optional live Q&As, extracurricular reading from our blog, Tradecraft, and our own Knowledge Base.

And if you’re really stuck on something, our amazing Customer Success team is just an email away.