The 2021 Grow Your Audience Challenge • January 4–31
Grow your audience.
Win $10,000.
Win $10,000.
You dream of the difference you’ll make in the world. Of how you can help your audience. Of the life you’ll create for you and your family. And of the products and services you’ll build to make it all happen.
That’s a lot of dreaming, and we know the work that goes into every newsletter, product launch, and landing page published to build those dreams.
It’s a big task, but you wouldn’t have it any other way.
We want to celebrate you and all your hard work by helping you kickstart those dreams.
At ConvertKit we believe the future belongs to creators. Our main mission is to help creators like you earn a living online, and one of the many tools we believe can help you get started is a landing page. They’re a fast, simple, and beautiful way to promote your business.
That’s why we’re giving away a grand prize of $10,000, a free year of ConvertKit*, and a year of coaching with one of our account managers to one creator who can set up a landing page that grows their audience by over 100 subscribers in one month. (Plus more great prizes for anyone who doesn’t quite reach that level too!)
And to help you with all the in’s and out’s of creating your landing pages and growing your list, we’ll be hosting four workshops with real-time actionable content.
Create a landing page with one of our templates, customize it to fit your brand, and hit Save.
Share your landing page with the world and get as many subscribers as you can between January 4th and January 31st.
Between the performance and creativity of your landing page, there are 18 prizes up for grabs!
There are 18 chances to win the Grow Your Audience Challenge based on the amount of subscribers you gain between January 4-31 and the performance and creativity of your landing page. Here’s a quick breakdown of the subscriber tiers, prizes, and numbers of winners per tier. Our grand prize winner will also be announced to our audience!
*all ConvertKit plan prizes are up to or an equivalent discount for a 1k subscriber plan
The ConvertKit Challenge helped me stop overthinking and start creating. ConvertKit made it easy to get everything up and running, and the challenge provided extra motivation and support. I was excited to be one of the winners, but even more excited that people could finally download my worksheet!
Everyone in our approved list of countries*! Whether you’re a current customer, you use a different email marketing provider, you’re already on a ConvertKit trial, or even if you’ve used us before and have moved on, we’re here to celebrate all creators. That means we’re keeping this contest wide open for participants.
* See our Official Rules for country eligibility
Yes! Contact help@convertkit.com, mention the challenge, and we will extend your trial OR you can simply downgrade to a ConvertKit Free account when your trial ends.
You can sign up with a ConvertKit Free account. Fill out the form on this page and you’ll be directed to our main challenge page to get started.
Yes, please! Just make sure to use the same email address you used to create your ConvertKit account to join this challenge. That helps us with some behind-the-scenes housekeeping.
You can create as many landing pages as you want. BUT the one that helps you gain the most subscribers will be the only one that qualifies in the challenge.
No. We will only pull the data for your landing page that had the most subscribers.
No. You’ll only qualify for the highest subscriber tier you reach. That means if you hit 265 subscribers, you’ll only be eligible to win the 100 subscriber tier prizes.
We’ve got some new landing page designs that we’re excited for you to try out, and we want everyone to start on the same page with a fresh new landing page. So as long as you’ve created your landing page after you signed up for this year’s challenge, we’ll count subscribers gained on or after January 4th toward your submission.
Absolutely! You might have a slight disadvantage to all the other creators who started on January 4th, but that doesn’t mean you can’t catch up. Challenge accepted?
As soon as you sign up! Jump on in and start playing around with our landing page templates. But remember, only new subscribers gained on or after January 4th will count toward your goal.
It’s yours to keep and continue using.
Our Free account is for creators who are building a list, testing an idea, or getting a feel for what it’s like to start growing and connecting with their followers. You’ll already have made so much progress during the challenge, you should keep on growing your audience!
At the end of the challenge a judging panel from ConvertKit will choose the winner based on two criteria: Performance and Creativity.
For performance, the judging panel will look at the subscriber tier and conversion rates for your landing page.
For creativity, the judging panel will look at specifics like how clear your messaging is, the creativity of your incentives, the design of your landing page, and more.
Don’t worry! We’d never throw you into the deep end without a floatie.
During the challenge, we’ll be hosting exclusive workshops (with replays if you can’t make it) on the step by step instructions you’ll need along the way. We’ll also provide some optional extracurricular reading from our blog, Tradecraft, and our own Knowledge Base.
And if you’re really stuck on something, our amazing creators in the ConvertKit Community are ready to help you out with anything.
