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Webinars are one of the most powerful tools in a creator’s toolbox. They make it easy to build a connection with your audience because it lets your energy, teaching style, and personality shine through.
But to build that trust with your audience, you need to make sure they know your webinar exists and that they register for it.
If that’s the part where you’re stuck, this guide is for you. Let’s dive into what makes a webinar landing page successful and how 10 creators just like you built their own.
What is a webinar landing page?
A webinar landing page is a page you can use to promote a webinar you’re running and entice people to register for it. Its job is to emphasize the value an attendee will get by learning from you in a webinar setting—that is, by showing up for the live session or by watching the webinar recording afterward.
Why use a landing page to promote your webinar?
Here are four reasons a webinar landing page is a great way to drive attention to your webinar:
1. Increase signups for your webinar
Promoting a webinar means convincing a visitor that if they invest their time (30+ minutes) and attention into watching your webinar, they’ll get value in return.
Your webinar registration page is the best way to communicate that value.
2. Send customized emails to subscribers after the webinar (including promotional emails)
Connecting your webinar signup page to your email marketing software lets you easily communicate with registrants afterward.
This includes sending the webinar replay, promoting your offer, and sending different emails based on behavior (like registrants who attended vs. those who haven’t or buyers vs. non-buyers).
3. Give you a home base to funnel traffic
Through your webinar landing page, visitors can learn everything they need to know about your webinar in one place, regardless of the corner of the internet that led them to your page, like your blog, a newsletter, or someone else’s social media post.
This page is an essential home base for your webinar promo efforts.
4. Create scarcity to boost desire
Real scarcity is a fantastic tool to drive action.
In the case of your webinar, you can create it by limiting the number of seats for your webinar and by only offering registrations (and replay) for a limited time. A countdown timer is a great way to aid scarcity.
5 essential elements every webinar landing page needs
The landing page for your webinar has to accomplish a lot, including convincing your visitor that your webinar is worth their time and answering any questions they may have, with limited space to do so. Here are the five elements you need to include:
1. A compelling headline to hook visitors
Your landing page headline can make or break a visitor’s experience.
When writing your headline, try emphasizing a specific outcome to grab your reader’s attention and get them to keep reading.
For example, instead of a vague “Dog training webinar” title, your webinar headline could be “5 mistakes in dog recall training and how to fix each one.” Check out our landing page copy guide for formulas for winning headlines.
2. Powerful visuals to draw readers in
Great visuals don’t just make your page look good—it makes visitors resonate with the topic and see themselves (either the current or the desired version of themselves) in it.
A photo of you, the presenter, is always a good idea because it builds trust. On top of that, consider additional visuals like illustrations, icons, or quality stock photos. Check out our landing page design guide for more guidance about your landing page images.
3. Succinct copy to sell the benefits
What will your webinar attendees gain from watching your webinar?
Your copy lets you communicate this, but remember that less is more here. Instead of using a wall of text to go into excruciating detail, use bullet points to give an overview of the topics you’ll cover. Your bullet points can be based on the sections you’ve divided your webinar into.
Be descriptive but clear—this will make it easier for your page visitors to commit to signing up and watching.
4. The details that make attending easy
Be clear about the logistics of your webinar: time and date, time zone, length, and whether you’ll give registrants access to a webinar replay afterward.
Make sure visitors don’t have to explicitly look for this info—make it obvious and easy to scan and digest.
5. The opt-in form and CTA to make registration a piece of cake
Last but not least, have an opt-in form that’s easy to fill out and includes an enticing call-to-action (CTA) button.
Best opt-in forms are short; email or email + name is usually the sweet spot for form fields. For your CTA button, use colors that ensure it stands out and specific copy that inspires action and creates excitement.
Lean on our landing page copy guide for CTA formulas that work.
10 webinar registration landing page examples from creators
Want to learn from creators who’ve mastered the art of webinar promotion? Take it from these 10 creators and their webinar landing page examples.
Example #1: Course creator Khe Hy
Khe Hy is the creator of the Supercharge your productivity course and the brain behind the RadReads blog.
He runs free webinars often to promote his course in the lead-up to his launch a few times per year and partners with other creators and has them teach a specific topic to his audience.
The webinar landing page for a joint webinar between Khe Hy and Marie Poulin. Image via RadReads.
What Khe did well:
- Main questions that the webinar tackles are emphasized as subheadings
- Presenter descriptions are tailored to the webinar topic of solopreneurship and include smiling headshots to build a connection
- Copy written in a tone that matches Khe’s teaching style
Example #2: Blogger Dédé Wilson (FODMAP Everyday)
Dédé Wilson is an accredited FODMAP educator and runs the FODMAP Everyday blog, where she shares articles, research, and over 1,000 recipes related to the low-FODMAP diet.
In her free webinar on fructose malabsorption and intolerances, she hosted two expert panelists to discuss symptoms and solutions for this issue.
The webinar registration page for a session on fructose malabsorption and intolerances. Image via FODMAP Everyday.
What Dédé did well:
- Introduction to the topic is short but detailed, explaining key signs and issues around the topic
- Clearly outlined gifts that registrants receive instantly after signing up, including a free download, a discount, and a giveaway entry
- Instructions on what happens next and how to access the webinar and/or the replay are positioned near the form and CTA
Example #3: Coach Alex Beadon
Alex Beadon is an online business coach, a launch strategist, and an Instagram expert.
Webinars are a big part of her evergreen launches—she gives her audience a chance to register for a free webinar and receive a recording whenever they want to. In these webinars, she ties her free teaching to her paid offers and promotes them towards the end of the webinar.
Landing page for the webinar on Instagram Story tips and hacks. Image via Alex Beadon.
What Alex did well:
- Her branding—colors and shapes—really stands out on the page and makes it look coherent
- “Even if you’ve never posted a Story before” is a clever way of addressing a potential objection
- Five straightforward outcomes formatted as bullet points
Example #4: YouTuber Matt Ragland
Matt Ragland is a YouTuber focusing on productivity and time management. He also coaches creators on newsletter growth and strategy.
He ran a live webinar about validating product ideas and developing digital products, which is still available for signup for people in his audience who want to watch a replay.
The webinar signup page on the topic of building and validating digital products. Image via Matt Ragland.
What Matt did well:
- The headline and subtitle are written in a bold, enticing way
- He lists his own, unique frameworks and processes in the webinar agenda
- The live webinar was in the past, but the copy reflects that you can sign up for the replay
Example #5: Influencer Muskan Kapoor (Makeover by Muskan)
Muskan Kapoor is a makeup artist, educator, and beauty influencer behind the Makeover by Muskan name. She has over 100,000 Instagram followers and has trained thousands of people to do makeup.
One of her website’s main calls to action is the free webinar that teaches people makeup skills for themselves or their clients. The signup page is structured like a sales page with plenty of detail and social proof, even though the webinar itself is free.
Muskan Kapoor’s in-depth webinar registration page. Image via Makeover by Muskan.
What Muskan did well:
- The ‘who is this webinar for’ section outlines types of people that would benefit from the webinar
- Muskan showcases her expert status through social proof and by mentioning the size of her Instagram audience
- The FAQ section gives bonus information about the webinar in a structured way
Example #6: Artist Shelby Abrahamsen (Little Coffee Fox)
Shelby Abrahamsen runs Little Coffee Fox, a blog and library of resources on all things watercolor, lettering, and bullet journaling.
Throughout her website and social media, Shelby emphasizes a few ways to sign up to her email list and get great freebies in exchange.
Webinars are one of those ways—there’s a Free Classes button at the top right corner of the page, which takes you to her list of free webinars.
When there are no upcoming live webinars, visitors can sign up to view recordings of past ones.
One of Shelby Abrahamsen’s webinar signup pages that give subscribers access to the recording. Image via Little Coffee Fox.
What Shelby did well:
- The clear list of lessons and subtopics included in the webinar
- There’s an emphasis on not having to buy new materials, which makes the learning accessible to everyone
- A single and obvious call-to-action that implies additional resources upon registering
Example #7: Designer Anfisa Bogomolova
Anfisa Bogomolova is a UX designer and content creator. She helps designers transition into UX design through her website, podcast, social media, courses, and workshops.
Her webinar page isn’t a standalone page. Instead, it’s a form that takes up the top section of the UX resources page on her website.
The webinar signup form on Anfisa’s UX resources page. Image via Anfisa Bogomolova.
What Anfisa did well:
- Transitioning into UX design is a clear, focused topic and aligns with Anfisa’s overall goal and focus as a creator
- Colors and visuals on the form are unique and consistent with Anfisa’s overall branding and social media presence
Example #8: Authors Jeff Goins
Jeff Goins is a bestselling author behind books like You Are a Writer and Real Artists Don’t Starve.
He partnered up with Ariel Curry, a nonfiction book coach, to run a webinar about building writing habits and routines necessary for those who want to write a book within a year.
Landing page for the webinar on finishing a book in 2023, run by Jeff Goins and Ariel Curry. Image via Ariel Curry.
What Jeff did well:
- There’s FOMO in the title and setup of the webinar as it focuses on completing a big project—writing a book—in the same year
- Specificity in the list of learnings from the webinar, like habits, routines, goal calculations, and benefits of a specific type of publishing
- Information about receiving a recording after the webinar
Example #9: Photographer Anja Burgar (Use Your Noodles)
Anja Burgar is a food photographer and educator behind the name Use Your Noodles.
Her webinar focuses on the editing process she uses in her own photography work. It’s one of several pieces of content she offers on her free resources page.
The landing page for Anja Burgar’s webinar on editing photographs with Lightroom. Image via Use Your Noodles.
What Anja did well:
- An image that vividly showcases Anja’s work and expertise and aligns with the topic of editing food photography
- The signup form and CTA are large and dominant, making it easy to sign up and get access to the webinar recording
Example #10: Podcaster Pam Covarrubias
Pam Covarrubias is a business coach, EFT practitioner, and podcaster behind the Café con Pam podcast.
Her webinar is a paid webinar on landing podcast sponsorships hosted by BIPOC Podcast Creators. This webinar landing page example shows how even a relatively short page can contain lots of information without overwhelming the reader, along with an image that makes the webinar page feel complete.
The paid webinar landing page based on a simple template and a tall image. Image via BIPOC Podcast Creators.
What Pam and BIPOC Podcast Creators did well:
- Webinar host bio that outlines why Pam is a fantastic person to run this webinar—the description covers plenty of info in a relatively small space
- A scannable agenda for the webinar with bullet points and bolded key points
- A well-designed tall image that shows Pam’s face and makes the page coherent
A few FAQs about webinar signup pages
How do I create a webinar landing page?
Use a landing page tool (like Kit 👋) to create a landing page for your webinar, even if you don’t have a website. Start by outlining your five key elements—headline, visuals, copy, webinar details, and CTA—and add them to your page.
You don’t even need to start from scratch; use landing page templates, especially those made for webinar registration, to simply fill in the blanks so you can start promoting your webinar with your audience.
What is a webinar registration form?
A webinar registration form is an opt-in form that lets visitors sign up for the upcoming webinar.
If the webinar has already passed, the webinar registration form will usually take visitors to the webinar recording after they sign up.
How can I test and optimize my webinar registration page?
There are multiple ways to test and optimize your webinar registration page.
First, you can maximize the impact of your webinar landing page by improving its individual sections, like the headline, copy, form length, and call-to-action. Use landing page testing to optimize these landing page elements.
And second, if your goal with the webinar signup page is to rank in search and attract attendees that way, you’ll want to optimize your page for SEO by focusing on keyword research, mobile friendliness, and building backlinks to your webinar page.
How can I follow up/automate communication with my subscribers after the webinar?
The best thing you can do after your webinar is to keep sending your subscribers relevant emails.
These can include sending out the replay, asking for feedback, and following up with a sequence of emails related to the webinar topic. Use these emails to create value for your subscribers before pitching a paid product.
From there, you can segment subscribers who have interacted with your emails vs. those who haven’t, those who purchased vs. those who haven’t, and more. Check out our webinar marketing guide for more ideas.
Kit landing page templates make it easy for anyone to get started creating an engaging and click-worthy webinar landing page in just a few clicks. Don’t have an account already? Sign up here!
