Grow your income in 45 days.

The challenge starts October 4th. Enter here!

Registration for the Grow Your Income Challenge is closed.

Get on the waitlist to hear about our next challenge!

Ready to turn your content into income?

As a creator, content is what you're passionate about. Whether that means streaming live videos, writing a book, or recording a podcast, working on your product is where you thrive.

But, when it comes to marketing and selling that product, doubt just creeps in.

  • Do people want this product?
  • How much will they pay for this?
  • How many emails is "too many"?
  • I'm afraid to promote myself!

We hear it all the time. You've dug through the how-tos of tech blogs. You've read every five-figure launch story on social media. And after it all, you find yourself more overwhelmed with no clear action plan.

If this sounds like you, we have the perfect challenge to give you the tools, training, and accountability to help you launch (or re-launch!) your product and start building a new income stream this fall.

The Grow Your Income Challenge

October 4 - November 17, 2021

At ConvertKit, our mission is to help creators like you earn a living online. With that in mind, we created the Grow Your Income Challenge to help you launch, sell, and market your next product. If you already have a product or service ready to go, but have stalled for whatever reason on getting it out into the world, this challenge is for you.

By joining this 6-week challenge, you’ll receive:

  • A 4-module course to teach you how to launch and market your product
  • A course workbook and note-taking guide
  • Access to the Challenge Community group to help keep you accountable
  • Weekly live Q&As to answer all your questions

If you are new to ConvertKit or are currently on our Free plan, you also get a 45-day free trial of our Creator Plan complete with all the tools you need to launch your product, set up an email sales funnel, and make money.

On top of that, we also have revenue milestones to work toward and cash bonuses to celebrate your progress. Yep! You read that right. Anyone participating in this challenge can earn bonuses for growing their income.

Join the challenge

Here's how the challenge works:

Step 1 Create

First register for the challenge before October 10th, 2021 and set up your new landing page for your digital product using ConvertKit Commerce.

Step 2 Market

Write and set up your high-converting launch sequence to engage your audience and turn them into customers.

Step 3 Earn

Convert as many of your subscribers into buyers of your product or service between October 4th and November 17th, 2021! Plus, earn up to $1,000 in bonus cash for hitting revenue milestones.

See terms and conditions

The ConvertKit Challenge provides that necessary push I needed to finally get all the pieces lined up and start collecting emails. It made me work harder and think more creatively about how to find possible subscribers, and in the end, I was able to surpass my goal for the month as a result.


Take a look at what’s included in the Grow Your Income Challenge

Module 1 Product fine tuning

You’ve created a product. You might have even tested the waters by promoting it to your audience with little result. Before you throw it all away, think again—all you need is just some fine tuning.

This module will walk you through how to best validate and price and position your product or service with your audience. Once you’ve gathered the necessary insights, we’ll help you build a product launch plan.

Just because you’ve already shared your product before doesn’t mean you can’t relaunch it. You’ve made little improvements in fine tuning your product, acting on the feedback your audience gave you. Now it’s time to show it off to your audience.

This module teaches you how to engage your audience to prepare them for your product launch, create buzz with a waitlist, and get early adopters to provide you additional feedback.

As you approach your launch date those doubts, indecisions, and fears are bound to start creeping back in. That’s why in addition to giving you a step-by-step approach to launching your product, we also want to focus on your launch mindset.

This module will coach you through building your confidence to sell. Afterall, if you’re not excited about launching your product, why would your audience? Plus, we’ll dive into the details of how to set up and write a high-converting launch email sequence.

Cha-ching! Turning subscribers into buyers isn’t a one-time thing. It takes constant effort to learn from your audience, your strategies, and the market. As you monitor how the launch sequence is performing for you, we also want to arm you with additional tactics you can implement in future product launches.

This module will teach you different marketing strategies to increase sales over time and different campaigns you can run during the holiday season.

Earn up to $1,000 in cash bonuses

We love our creator community and we're excited to reward the progress each of you make along the way.

Instead of one grand prize winner, we want to celebrate each creator as they hit a milestone in growing their income. At the end of the challenge, if you’ve made at least $250 with your product through your new product landing page, we’re going to send you a cash bonus. That means on top of the progress you’re already making with building a new revenue stream, you get an extra “Congratulations!” reward from us.

How does the bonus work?

  • When the challenge ends, you’ll submit the product landing page you created during the challenge between 12:00AM PDT October 4th and 11:59PM PST November 17th, 2021 that earned you the highest revenue.
  • If your product reached one of the milestones listed below during the period, you get paid!
Revenue milestones
Bonus total

Ready to start growing your income with confidence?

Whether you’re gearing up to launch your first product or want to learn new strategies to launch your next one, this is the perfect opportunity for you. Registration closes October 10th at 11:59PM PDT.

Registration for the Grow Your Income Challenge is closed.

Get on the waitlist to hear about our next challenge!

Got questions?

Who is eligible to participate in the challenge?

Everyone in our approved list of countries*! Whether you’re a current customer, you use a different email marketing provider, you’re already on a ConvertKit trial, or even if you’ve used us before and have moved on, we’re here to celebrate all creators. That means we’re keeping this contest wide open for participants.

* See the 2021 Grow Your Income Challenge Terms and Conditions for country eligibility

I’m currently on a ConvertKit trial. Can my time be extended so I can join the challenge?

Yes! After you register for the challenge, contact, mention the challenge, and we will extend your trial.

I’m not a ConvertKit customer. How can I join the challenge?

Register for the challenge here! You’ll then be directed to redeem a 45-day free trial on our ConvertKit Creator plan.

I am a ConvertKit customer. Can I still join the challenge?

Yes, of course! Register for the challenge here. Once you’ve registered, you can then follow these instructions to redeem your 45-day free trial:

If you are a free user on ConvertKit, you can start a 14-day free trial for our Creator plan. After you’ve done so, contact, mention the challenge, and we will extend your trial to 45 days.

If you are currently on our Creator or Creator Pro plan, you’re already all set with every feature you need to participate in the challenge. Just make sure to use the same email address you used to create your ConvertKit account to join the challenge. That helps us with some behind the scenes housekeeping.

How many products can I create?

You can create as many products as you want. BUT only the one sold through a new landing page created after you registered for the challenge that helps you grow the most revenue during the challenge between 12:00AM PDT October 4th and 11:59PM PDT November 17th, 2021 will be the one that qualifies for the challenge bonus.

Can I qualify for multiple tiers?

Yes! Each milestone you hit is an extra cash bonus unlocked that you add to your bonus total.

Can I use one of my existing products for this challenge?

Yes and no. If you already have an existing product, like an ebook or an online course, you can definitely use it for this challenge. However, we’ve got some new product landing page features that we’re excited for you to try out, and we want everyone to start on an even playing field with a fresh new product landing page.

In other words, as long as you’ve created a new product landing page for one of your existing products after you registered for this challenge, we’ll count the revenue generated through that new landing page on or after October 4th, 2021 toward your bonus calculation.

Can I join mid-challenge?

We’ll keep the registration open until the end of the first week of the challenge on October 10, 2021 at 11:59PM PT. We want to make sure you have enough time in the challenge to succeed. If you can’t commit to this challenge, don’t worry—we will host another one soon! But if you’re looking to build a new income stream, there’s no better time than now to do it!

When can I access my ConvertKit account?

As soon as you sign up! Jump on in and start playing around with our commerce and automation tools. But remember, only revenue generated between 12:00AM PDT October 4th and 11:59PM PDT November 17th, 2021 will count toward your milestone bonuses.

What if I don’t have a product or even an email list?

If you don’t have a product or an email list, this challenge might not be the right one for you. We don’t want to throw you into the deep end and overwhelm you before you even start.

Instead, we suggest signing up for one of our challenge primers, the Growth Primer and Earn Primer, that will help you grow your email list and build a product for the first time respectively.

And if you’re really stuck on something, our amazing Customer Success team is just an email away.

Where can I sell my products? What currencies can I use?

To qualify for the challenge milestones, you have to sell your product using ConvertKit Commerce, a feature in ConvertKit that allows you to sell digital products online. Currently, the following countries are supported: United States, Canada, Australia, United Kingdom, Austria, Brazil, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Ireland, Italy, Japan, Latvia, Lithuania, Luxembourg, Malta, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland.

At this time, USD is the only supported currency for product pricing & purchase transactions. As the seller, you will be paid out in the currency of your bank account.