What is customer lifetime value? Here’s how to calculate it for your business

Metrics
What is customer lifetime value? Here’s how to calculate it for your business
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Kayla Hollatz
Kayla Hollatz

Kayla Hollatz is a copywriter and content creator for creative entrepreneurs who want their words to connect and convert. Few things make her happier than ghostwriting for clients in her studio, aka her four-season porch with a lake view. She can frequently be found fighting Minnesota winters with a mug of hot chocolate in hand.

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