Creators! It’s time for a fresh start

Digital Marketing Email Marketing
15 min read
In this Article

You’re in a hurry to kickstart your creator business.

After a quick Google search, you sign up for a bunch of products assuming they'll help you deliver great content. Fast forward a few months, and you’re swimming in subscriptions, overwhelmed by what you signed up for, and feel lost about what to do next.

You’re not alone.

So many creators jump headfirst into email marketing without thinking about their strategy or what kind of tech stack they need to implement and see results with it.

In 2021, creators sent 530 emails every second of every day with ConvertKit. (Woah!)

Apart from these creators, many are still struggling with using email marketing to connect with their audience. But more than their strategy or campaigns, their software determines their success rate. And if you don’t pay enough attention to it, no matter how great your emails are or how comprehensive your email list is—you won’t see results.

We don’t want that for you. So, in this article, we’ll tell you how and why you should put an end to those rushed decisions and get ready for a fresh start that will truly boost your creator business and strengthen your relationship with your audience.

Is it time to rethink your email campaign strategy?

Waiting to begin your email marketing journey is better than carrying directionless campaigns with complicated software. Apart from burning an obvious hole in your pocket, this can also make you demotivated when you don’t see results and stain your relationship with the audience when your emails fail to deliver.

The solution? Pause, introspect, and analyze if your current strategy is working.

Use these indicators as signs that your email marketing plan needs a rework:

#1 It’s becoming a lot of work

The purpose of implementing an email strategy is to connect with your audience through a more personal platform that allows you to share exclusive and valuable content with them.

But this is just one aspect of your creator business, so if it’s taking up a large chunk of your time and you constantly dread writing and sending emails—you need to change to a more dynamic and agile system that allows you to access automation and send emails the way you want, without it seeming like a lot of additional effort.

#2 You’re not seeing the results you want

Although your email strategy plays a large part in getting great results, your emails might also underperform because of misalignment in campaign-specific elements like delivery, segmentation, tags, tracking, or automation bugs. This is why you must choose an email marketing software that helps you plan and execute an email strategy tailored to your goals.

#3 You’re not able to stay consistent

If your email marketing routine seems overwhelming and time-consuming, you’ll eventually start losing motivation to run campaigns or come up with unique email marketing ideas, which can take a severe hit on your consistency and, thus, your creator business. Look to onboard an email marketing platform that gives you consistency.

What can a fresh start bring to your creator business?

The last thing you want is to spend days brainstorming content, writing and structuring emails, executing campaigns, and planning launches only for it to fizzle down to unsatisfactory results. If a strategy is not working out, rather than continuing it, assess what isn’t working and start over with a more intentional strategy in place.

This will help you (finally!) get organized, plan out your strategy better, and allow you to save time. Invest in setting up a framework with tools that help you deliver more value to your audience and maximize revenue. It’ll keep bringing you results—smaller wins compound into big achievements.

But for this to happen, you need to take a leap of faith and let go of what’s not working to open doors to better results and a greater bang for your buck. Above all, an underperforming email strategy will add a barrier between you and your audience that won’t be so easy to backtrack. To avoid this, recognize when it’s time to take a step back and start afresh—for the better.

Why migrate from Mailchimp to ConvertKit

While each tool has its pros and cons, depending on the purpose for which it’s used and by whom, it’s imperative you onboard a tool that allows you to run your email marketing strategy on your terms and with the flexibility you need.

To finally start sitting in the driver’s seat of your email efforts, your best bet is to migrate from Mailchimp to ConvertKit.

You don't have to take our word for it. Kaleigh Moore, a freelance writer and consultant used Mailchimp initially, and her historical average email campaign performance was underwhelming, with open rates averaging around 40% and click rates about 7%.

But when she migrated to ConvertKit, her numbers improved considerably. This report from her welcome email series after the migration shows a 75% open rate and 34% click rate, owing to ConvertKit’s 99.8% deliverability rates.

If you want to see similar (or better) results for your email campaigns, here’s why you should choose ConvertKit and make the shift today:

1. Specifically suited to creator needs

More than an email marketing software, ConvertKit is a creator marketing platform that provides creators with all the tools and customization options they need to automate and grow their business.

It caters to every creator’s most pressing concerns, such as list building and management, pricing customizations, and analytics, in the simplest manner, so navigation is never an issue.

Brittany Barnhart, a brand and business strategist, migrated to ConvertKit because of its positioning as the go-to email marketing software for creators.

As a solopreneur, it was important to switch to a platform that allowed: flexibility, ease of use, and customization so I could create an entire brand experience for my audience. I've personally switched over, but I work with my clients on their email marketing strategies too and have also switched the majority of them over to Convertkit because it's so much more robust.

Apart from the creator-specific ease, and flexibility that ConvertKit offers, creators like Jason Bradwell also say that the number one metric they’ve tracked so far has been their level of frustration while building and sending emails, which has considerably decreased since making the shift from Mailchimp.

2. Simple subscriber calculation for the fee

Let’s say you want to capture email subscribers from different types of opt-in forms like for your newsletter, gated content, or free resources, which you place strategically on distinct web pages or landing pages. Now a subscriber who’s already on your email list visits one of your landing pages through an ad and enters their email address again to get access to a lead magnet. This will make them a subscriber in more than one list.

While ConvertKit will count each subscriber only once, no matter how many lists they’re a part of, Mailchimp will charge you for duplicate subscribers.

ConvertKit gives you a complete breakdown of your pricing with a detailed overview of what’s included in the plan you choose. Besides, you pay for each subscriber only once, which makes the math easier and can help you sleep better at night knowing that every month you’ll pay a fee per subscriber growth and nothing more.

3. Create multiple forms with various opt-ins

Mailchimp allows you to create only one opt-in form for a list, which leads to double-counting subscribers and a higher subscription fee.

However, ConvertKit allows you to create limitless custom opt-in forms for the same list with different unique codes so you can attach a form with each incentive you offer, which will still redirect the subscribers to one email list.

This means you can create an opt-in email form with every blog post, resource, or ad you’re running, which will match your asset’s content to grow your email list—not through generic opt-in forms but personalized and custom ones to improve your audience's email experience.

You don’t even have to create these forms from scratch or write a single line of code, you’ll get a custom opt-in form box before publishing a blog post, and you can type in the text and decide the form's location. Once published, the form will automatically adjust to where it’s included, like on the sidebar or towards the end of the blog post.

You can also edit the text, patterns, and colors for the text and CTA buttons in the opt-in forms to make it more on-brand and visually pleasing. Not just this, ConvertKit also allows you to track how your opt-in forms are performing by showing you statistics with important metrics like visitors, subscribers and conversion rate so you can quickly analyze what’s not working and fix it.

Overall, this flexibility allows creators to build their email lists how they want, without skimping on personalization or navigating clunky software that requires coding knowledge.

4. No-hassle automation capabilities

A good email marketing software should allow you to automate sending emails, so you can write your newsletters in batches or even execute sales or nurture sequences for monetization easily.

While Mailchimp also allows you to set up automation, it falters on deliverability and doesn’t offer as much flexibility or customization as ConvertKit.

A primary reason why creator Jason Bradwell migrated from Mailchimp was that it lacked what he considered a core functionality for a sophisticated email tool—advanced automation features.

For example, there was no way to test a re-engagement email automation before setting it live.

But, ConvertKit offers additional automation features that allow you to manage sequences, drag and drop to change the order, and make impromptu changes to the emails without pausing the entire sequence or even sending emails before completing the entire sequence.

Besides, ConvertKit gives you a host of customization and personalization features to manage automations the way you want.

For example, you can automate sending a course nurture sequence seven days after a subscriber downloads your eBook. You can also use custom tags to create your audience segmentation to automate different sequences, like an email challenge or digital product sale.

It also lets you build a workflow to visualize your sequence with an “if not this, then this” approach to plan for excellent results. If you’re confused about which automations to run, ConvertKit has a range of plug-and-play automation sequences that you can modify and start using right away.

Since ConvertKit is primarily targeted toward creators, it also allows you to create automated courses per different segments of your audience. You can create a course, set up nurture sequences to drive sales, integrate it with a specific trigger (like completing a survey), and track analytics to improve your strategy further.

This way, you can leverage targeted automation to enhance your email marketing efforts further and monetize your list, convert subscribers into customers and push your creator business forward by driving revenue.

I wanted to set up an opt-in funnel for my own business, and I needed it to be as uncomplicated as possible. I migrated to ConvertKit, and my engagement is through the roof. A few sales for my existing products have already happened, and the open rate is over 65% due to the change. So far, I'm incredibly thrilled, and it's nice that my list finally gets to hear from me for a whole month on autopilot without the pressure of needing to write every other day.

Jackie Pearce, Copywriter

5. Personalization and segmentation features to get better results

The best part about a robust email marketing software is that it allows you to manage your subscriber list the way you want and use segmentation and tags to zero in on your subscribers’ preferences and interests to target them with the right content.

Mailchimp uses lists to organize your contacts (or subscribers) and gives you segmentation controls for accurate targeting. However, the only issue is the repetitive counting of the same subscriber in different lists, which increases the fee you have to pay at the end of the month.

Moreover, it doesn’t offer advanced segmentation features that allow you to personalize more effectively.

But, ConvertKit allows you to manage your lists with tagging and segmentation features that place subscribers in different groups based on their preferences, behavior, activity, and interests. This makes list navigation and searches easier if you want to send emails to only a specific segment of your audience.

For example, if a subscriber opted in for your productivity Notion template, they might also like to receive emails around productivity and be a part of your upcoming productivity email challenge or course.

This makes list management not just more accurate and precise but also convenient, so you can get better results and deliver more personalized experiences to your subscribers.

My main reason for moving from Mailchimp to ConvertKit was their focus on creators. They seemed to be the most popular choice since I saw many creators speak highly of them, so I was intrigued. I looked through alternatives, but ConvertKit had advanced segmentation, which stood out against other platforms. I loved being able to add multiple tags and set up different automations to suit each group of people. The transition was very smooth, and I've noticed better results since moving—both in my consistency and metrics.

Elaine Malone, Digital Marketing Consultant

In addition to this, ConvertKit also lets you resend emails to the subscribers who didn’t open it the first time around. You can easily sort through, identify those subscribers and run the campaign only to them, with just a few clicks.

6. Integrations to make your job easier

An email marketing software is just one of the many tools in a creator’s tech stack. But if you start using different tools for everything from content management to hosting courses, it’ll be difficult to bring everything together to create a leakage-proof sales funnel.

The solution? Integrations.

Mailchimp has a range of integrations but a confusing navigation system that makes it difficult to find and integrate with the tools you want. But ConvertKit, being a product by creators, integrates with all major tools like Zapier, Gumroad, LeadPages, and even eCommerce giants like Shopify and WooCommerce.

Creator Brittany Barnhart also believes the biggest difference after migrating herself and her clients to ConvertKit has been the ability to integrate with multiple platforms. She has used Interact for quizzes, paired it with ConvertKit, explored automation sequences with Zapier, and believes the tool makes it incredibly easy to create a unique customer journey.

Like Brittany, you can make your email marketing journey smoother, convenient, and more result-oriented by integrating ConvertKit with the rest of your tech stack and automating the time-consuming aspects of your creator business.

7. Rock-solid support

Support is key for tools to help you bring you closer to your goals and avoid any bottlenecks in your operations. While Mailchimp does offer support, it’s not too straightforward. You can access their knowledge base to find solutions to a problem you’re facing, but they don’t make it easy for them to contact you, meaning their chat option is hidden, and you may have difficulty finding it on their website. If you do manage that, their response rate can be slow.

ConvertKit has a massive knowledge base too, but the best part is that it allows you to seek instant chat support from every corner of the website so you can resolve your doubts quickly and get back to running your creator business. You can also contact them via email, and they’ll respond to you promptly.

Additionally, ConvertKit has an entire section on their website dedicated to helping creators navigate and scale their creator business with rich insights into what’s worked for other successful creators and how to create a similar plan to achieve your goals.

Take a step towards your fresh start today

It can be frustrating to choose email as your marketing and content creation channel but watch it slowly turn into a stressful activity that’s far from bringing you the desired results. If your email marketing efforts aren’t moving the needle towards your goals, it’s time for a fresh start—migrate from Mailchimp to ConvertKit today.

All you have to do is sign up on ConvertKit, plug in your Mailchimp credentials, and your entire audience will get migrated.

Need someone to help you out with this? We can connect you to our migrations experts, and facilitate the migration for free, to help you take this next step in your creator business and take it to new heights—without too much stress.

Creators, it’s time for a fresh start. Get ready to make some moves and skyrocket your email marketing campaigns with ConvertKit. Find out how we can help you.

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Komal Ahuja

Komal is a freelance B2B SaaS writer who specializes in writing data-driven blog posts around marketing, sales and eCommerce. When she's not writing, you can find her enjoying her hoop flow or creating content for freelancers on her socials!

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